About RWA.xyz
Tokenization is the most significant infrastructure upgrade in modern capital markets, enabling programmable, real-time settlement of financial assets using blockchain rails. The tokenization market has grown to over $25 billion, expanding 300% year-over-year, yet still represents less than 0.01% of the $500+ trillion in global financial assets.
RWA.xyz is the leading data platform for tokenized assets. We are the trusted provider for leading financial institutions like Goldman Sachs, J.P. Morgan, the U.S. Treasury, the IMF, and countless others.
We are backed by top investors across both traditional finance and crypto : Archetype, Jump, Solana. Our team comes from the best companies in Silicon Valley and Wall Street.
Overview
Role : Growth Marketing + Product
Type : Individual Contributor
Level : Senior (5+ years of experience)
Compensation : $150k-250k salary + 0.5%-1.5% equity, depending on experience
Location : Hybrid in NYC
What You'll Do
Our goal is to be used daily by everyone working in institutional digital assets. As the platform where market participants both showcase and discover critical data, you'll be responsible for accelerating adoption on both sides of our ecosystem. If successful, we will become the dominant financial data company as Wall Street moves on-chain.
So far, our growth has been product-led :
- Our data has become the primary source for market intelligence, driving consistent media coverage and institutional citations
- Market participants use the platform to track and showcase their position, creating natural network effects
- Product features are designed for sharing in professional contexts, from board decks to social channels
Your work will be to double down on this product-led growth motion, establish new growth loops, and create systems for continued success. You will be responsible for :
Building our content engine to capture demand from institutional teams researching tokenized assetsIdentifying and optimizing key activation moments that convert visitors into engaged usersCreating scalable systems for user-generated distribution through product features and incentivesDeveloping acquisition channels that reach decision-makers at financial institutionsDesigning experiments to increase platform stickiness and daily active usageEstablishing attribution and measurement frameworks to understand what drives sustainable growthPartnering with product and engineering to embed growth mechanics into core workflowsOrchestrating marketplace dynamics to ensure supply (data contributors) and demand (institutional users) grow in harmonyWhat We're Looking For
5+ years in B2B growth marketing, product marketing, or growth product roles, ideally at fintech or data companiesProven success establishing a new growth channel from the ground up, ideally content / SEOStrong product sense and ability to identify growth opportunities within product flowsExperience with marketplace or platform businesses where network effects drive growthObsession with storytelling and brandingAbility to work autonomously, driving multiple projects to successBuilder mentality - you've taken ideas from 0 to 1 and thrive in early-stage environments