Senior Director, Marketing

Who We Are :

At OPENLANE we make wholesale easy so our customers can be more successful.

We’re a technology company building the world’s most advanced and uncomplicated digital marketplace for used vehicles.

We’re a data company helping customers buy and sell smarter with clear, actionable insights they can understand and use.

And we’re an innovation company accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit.

Our Values :

Driven Waybuilders. We pursue challenges that inspire us to build, create, and innovate.

Relentless Curiosity. We seek to understand and improve our customers’ experience.

Smart Risk-Taking. We transform risk into progress through data, experience, and intuition.

Fearless Ownership. We deliver what we promise and learn along the way.

We’re Looking For :

We are seeking a Senior Director of Marketing with experience in developing and executing comprehensive marketing strategies.

You will be part of a dynamic OPENLANE marketing team responsible for supporting the growth and success of our AFC floorplan financing business unit and will serve on the OPENLANE marketing & communications leadership team.

To ensure strategic and tactical alignment with AFC, the role will serve as the primary conduit between OPENLANE’s enterprise marketing and communications functions and the AFC Business Development function.

You will be directly responsible for leading strategic initiatives, managing a talented team, and driving brand awareness and loyalty for AFC.

In this role, you will have the opportunity to use your expertise in marketing strategy and brand management to advance AFC's purpose and culture.

Location : This role will operate out of our OPENLANE Headquarters in Carmel, Indiana.

You Are :

A Leader. Build, lead, and inspire a high-performing team while fostering a culture of excellence and continuous improvement.

Collaborative. You will collaborate with other departments, working towards company-wide cooperation in achieving AFC’s goals.

Team-Focused. Define team member requirements, establish job descriptions, skill criteria, and develop team talent to advance AFC’s strategy.

Sourcing Adept. Manage and cultivate relationships with outside agencies, consultants, business partners, and service partners, as necessary.

Analytical. Provide regular reporting on marketing metrics, analyze trends, and identify areas for improvement to enhance the effectiveness of marketing tactics and campaigns.

Business Savvy. Develop and manage budgets for all marketing activities, ensuring efficient allocation of resources to meet organizational goals.

An Influencer. Drive cultural change and be an influencer in helping the organization set policies that build and maintain a customer-centric environment, and support both OPENLANE’s and AFC’s purpose and culture.

Strategic. You will develop and maintain AFC's brand identity and ensure consistent messaging across all marketing assets.

Detail-oriented. You will ensure the quality of marketing materials and messaging to enhance customer awareness, engagement, retention, and loyalty.

You Will :

Develop and execute the strategic vision for OPENLANE’s AFC business unit, driving awareness, loyalty, and responsible growth while advancing AFC’s purpose and culture.

Develop & maintain AFC’s brand identity ensuring consistent messaging and brand positioning across all marketing assets.

Lead digital marketing initiatives, including email marketing, content marketing, social media, and online advertising. Your main priority is top-of-funnel lead generation to autofinance.

com. Secondarily is engaging with existing customers (increase utilization, product / service education, etc.)

Manage online presence - website optimization (autofinance.com and AFCDealer.com), SEO, and social media platforms

Customer Journeys - developing and implementing email journeys to achieve AFC operational goals (new dealer acquisition and current customer engagement)

Voice of the customer - developing and implementing surveys based on business needs to increase CX and gather customer insights

Develop and implement marketing strategies that deliver on the key objectives of the business. Deliverables will include market segmentation, customer personas, product positioning, product packaging, and business metrics.

Create marketing materials (brochures, flyers, landing pages, social media content, and ads) that highlight AFC’s products & services that can be used by inside sales and AFC field teams.

Ensure all marketing activities adhere to regulatory requirements and industry standards by collaborating closely with legal.

This will become more important due to Section 1071 compliance.

Who You Will Work With :

Reporting to the EVP, Marketing and Communications for OPENLANE, this role will be a member of the OPENLANE Marcomm Senior Leadership Team and manage a team of individual contributors.

The role will require deep coordination and collaboration with the AFC Business Development leadership and broader AFC organization to research, plan, develop, and execute a marketing plan that supports the achievement of AFC’s short and longer-term goals.

Must Have’s :

8+ years of experience in senior marketing roles, preferably in the automotive or financial industry.

Bachelor's degree in Marketing, Business Administration, or related field.

Experience in brand management, digital marketing, and content marketing.

Strong leadership, communication, and decision-making skills.

Experience building and revising go-to-market strategies.

Nice to Have’s :

Credit Experience. Automotive experience and marketing experience in a credit / risk-based business is preferred.

Sound like a match? Apply Now - We can't wait to hear from you!