Sr Director, Web and Cart Experience
Newfold DigitalScranton, PA, US2 days ago
Job type
- Full-time
Job descriptionOwn the checkout funnel from product selection, inclusions, add-ons, and configuration to payment and confirmation. Reduce friction, drop-off, and abandonment through UX design, smart defaults, trust signals, and real-time validation. Integrate personalization and recommendation logic to increase attach and bundle rates. Collaborate with Finance, Marketing Operations and Analytics to ensure smooth transactions and accurate data tracking. Establish a conversion intelligence framework that connects behavioral analytics, UX research, and business KPIs. Partner with Marketing Analytics to track and report on funnel metrics : visit-to-cart, cart-to-checkout, and checkout-to-purchase. Build an experimentation culture with rapid iteration and shared learning. Leverage AI tools for predictive merchandising, content personalization, and real-time experience optimization. Partner with cross-functional Marketing teams including Product Marketing, Paid Media, and SEO, teams to ensure landing experiences align with acquisition intent. Collaborate with Brand, Product and Engineering to execute front-end improvements and platform enhancements. Work closely with agency or in-house design, UX, and CRO teams. Advocate for a customer-first mindset across all digital initiatives. 10+ years in digital experience, growth, or conversion optimization roles; 5+ years in leadership. Proven success driving measurable conversion gains at scale (ideally in eCommerce, SaaS, or Hosting). Strong understanding of UX / UI, analytics, and experimentation tools (GA4, Optimizely, VWO, Hotjar, etc.). Experience leading cross-functional initiatives with design, engineering, and marketing. Analytical and creative fluent in data yet passionate about great design. Familiarity with modern tech stacks, and expertise in funnel metrics, A / B testing, and customer journey mapping. Conversion Rate (Visitor ? Purchase) and Funnel Drop-off Reduction Checkout Abandonment Rate Improvement Attach Rate / Average Order Value Growth Improved Landing Page-to-Purchase Velocity Uplift in Revenue per Visit and NPS on Digital Experience Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well. We celebrate one another's differences. We're proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life / AD&D / STD / LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more! Where can we take you? We're fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!
Senior / Director, Web And Cart Experience
At Bluehost, we're not just building websiteswe're shaping the future of the web through content, commerce, and the power of AI. From intelligent automation to generative content and personalization at scale, we believe AI will define the next era of customer experience and business growth.
The role : The Senior / Director, Web and Cart Experience will own the end-to-end customer journey from landing page to purchase driving seamless, high-converting, and brand-consistent experiences across all digital touchpoints. This leader combines expertise in UX, conversion optimization, analytics, and growth experimentation to continuously elevate how customers discover, select, and buy.
You'll be accountable for optimizing conversion rate (CVR), CRO, Average Order Value (AOV), attach rates, and funnel velocity ensuring that our website is a true growth engine.
What you'll do & how you'll make your mark.
Own the Conversion Experience
- Lead the strategy and execution of all web and cart experiences to drive new customer acquisition, MRR / AOV, and upsell.
- Oversee site structure, merchandising, and pricing presentation for clarity, relevance, and conversion.
- Continuously improve performance through experimentation, A / B and multivariate testing, and data-driven UX decisions.
- Partner with Product, Engineering, and Brand to align web experience with customer journeys and campaign objectives.
Optimize the Cart and Checkout
Data, Insights & Experimentation
Cross-Functional Leadership
Who you are & what you'll need to succeed.
Success Metrics
Why you'll love us.
We have 20 + affinity groups where you can network and connect with employees globally.
Create a job alert for this search
Director Web Experience • Scranton, PA, US
Related jobs
Benefits include : Year End Bonus, Tear Down Premium Pay Program, Retention Pay Program.All Bonus and Pay Programs subject to qualifications.
The Store Manager oversees and is accountable for the tot...Show moreLast updated: 30+ days ago
Prime Time Healthcare is seeking a travel CT Technologist for a travel job in Honesdale, Pennsylvania.Job Description & Requirements.
Prime Time Healthcare is a leading provider of traveling hea...Show moreLast updated: 29 days ago
This Jobot Job is hosted by : Christie Bauer.Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.
Salary : $230,000 - $300,000 per year.We are a growing commerc...Show moreLast updated: 30+ days ago
DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.
As a Dasher, you’ll stay busy with a variety o...Show moreLast updated: 6 days ago DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.
As a Dasher, you’ll stay busy with a variety o...Show moreLast updated: 8 days ago 
Prime Time Healthcare is seeking a travel CT Technologist for a travel job in Honesdale, Pennsylvania.Job Description & Requirements.
Prime Time Healthcare is a leading provider of traveling healthc...Show moreLast updated: 2 days ago Prime Time Healthcare is seeking a travel CT Technologist for a travel job in Honesdale, Pennsylvania.Job Description & Requirements.
Shift : Tues - Saturday 11p - 7a .Local : Will accept local travel...Show moreLast updated: 2 days ago Benefits include : Set-Up and Tear Down Premium Pay Programs, End of Season Premium Pay Program.All Bonus and Pay Programs subject to qualifications.
The Assistant Store Manager supports the Store M...Show moreLast updated: 30+ days ago 
Fusion Medical Staffing is seeking an experienced CT Tech for an exciting Travel Allied job in Honesdale, PA.Shift : Inquire Start Date : ASAP Duration : 13 weeks Pay : $2859 / Week.Facility in Honesda...Show moreLast updated: 30+ days ago DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.
As a Dasher, you’ll stay busy with a variety o...Show moreLast updated: 6 days ago DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.
As a Dasher, you’ll stay busy with a variety o...Show moreLast updated: 6 days ago 
JOIN FALCON FARMS AS A PART-TIME FLOWER MERCHANDISER!.Various locations within your territory.This is your chance to join one of the most recognized companies in the floriculture industry and be pa...Show moreLast updated: 14 hours ago DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.
As a Dasher, you’ll stay busy with a variety o...Show moreLast updated: 6 days ago DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.
As a Dasher, you’ll stay busy with a variety o...Show moreLast updated: 6 days ago DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.
As a Dasher, you’ll stay busy with a variety o...Show moreLast updated: 8 days ago 
We are hiring for an Executive Director - RN with Home Health experience.At Commonwealth Home Health, a part of LHC Group, we embrace a culture of caring, belonging, and trust and enjoy the ...Show moreLast updated: 21 days ago
Ready to turn your opinions into cash? Explore the world of remote paid online survey gigs with Opinion Outpost!.It's as simple as sharing your thoughts from the comfort of your own home and watchi...Show moreLast updated: 3 days ago
AlliedTravelCareers is working with Fusion Medical Staffing to find a qualified CT Tech in Honesdale, Pennsylvania, 18431!.
Facility in Honesdale, Pennsylvania.Fusion Medical Staffing is seeking a s...Show moreLast updated: 30+ days ago
- Promoted
Store Manager - Spirit
Spirit HalloweenWilkes-Barre Township, PA, USFull-time
- Promoted
Travel CT Technologist
Prime Time HealthcareHonesdale, PA, USFull-time
- Promoted
Director-Millwork
JobotWilkes-Barre, PA, USFull-time
- Promoted
Restaurant Delivery - Start Earning Quickly
DoorDashHazleton, PA, United StatesFull-time +1
- Promoted
Restaurant Delivery - Sign Up and Start Earning
DoorDashTunkhannock, PA, United StatesFull-time +1
- Promoted
Travel CT Technologist - $2,906 per week
Prime Time HealthcareHonesdale, PA, USFull-time
- Promoted
Travel CT Technologist - $2,886 per week
Prime Time HealthcareHonesdale, PA, USFull-time
- Promoted
Assistant Store Manager - Spirit
Spirit HalloweenWilkes-Barre Township, PA, USFull-time
- Promoted
Travel CT Tech - $2859 / Week
Fusion Medical StaffingHonesdale, PA, USFull-time
- Promoted
Restaurant Delivery - Flexible Schedule
DoorDashHazleton, PA, United StatesFull-time +1
- Promoted
Restaurant Delivery - Sign Up in Minutes
DoorDashTunkhannock, PA, United StatesFull-time +1
- Promoted
- New!
Merchandiser - Floral (No experience required)
Falcon FarmsHonesdale, PA, USFull-time +1
- Promoted
Restaurant Delivery - Onboarding / Onboard
DoorDashTunkhannock, PA, United StatesFull-time +1
- Promoted
Restaurant Delivery - Flexible Onboarding
DoorDashTunkhannock, PA, United StatesFull-time +1
- Promoted
Restaurant Delivery
DoorDashAlbrightsville, PA, United StatesFull-time +1
- Promoted
Executive Director
Commonwealth Home Health of Moses TaylorScranton, PA, USFull-time
- Promoted
Share Your Thoughts, Pocket Some Cash : Join Opinion Outpost's Survey Opportunities!
DynataHazleton, PA, USFull-time
- Promoted
Travel CT Tech - $2,487 to $2,859 per week in Honesdale, PA
AlliedTravelCareersHonesdale, PA, USFull-time