Recruitment Marketing Specialist

The Recruitment Marketing Specialist plays a critical role in driving TRC's recruitment advertising performance, candidate database growth, and demand-generation programs. This role blends analytical thinking with operational excellence—supporting recruiters, sales teams, and the broader marketing organization with accurate data, efficient processes, and performance insights.

The ideal candidate is detail-oriented, proactive, tech-savvy, and comfortable working in a fast-paced staffing environment where speed, quality of candidates, and conversion metrics matter.

Key Responsibilities

• Manage day-to-day recruitment advertising campaigns across platforms such as Appcast, Indeed, LinkedIn, ZipRecruiter, and other programmatic job tools.
• Optimize job posting ad distribution to maximize application volume, candidate quality, and cost efficiency (CPA, CPC, ROI).
• Collaborate with recruiters and branch leaders to understand hiring needs and adjust advertising strategies accordingly.
• Monitor job openings, track aging requisitions, and recommend advertising interventions to improve fill rates.
• Partner with internal teams to support referral initiatives, text-to-apply campaigns, and other candidate acquisition channels.
• Increase the size and quality of TRC's talent database through targeted initiatives.
• Maintain and execute candidate persona campaigns to attract skilled, niche, and high-demand talent segments.
• Support candidate engagement email workflows to convert prospects into applicants using sequences, job alerts, and re-engagement campaigns.
• Conduct market research to identify new talent pools, labor trends, competitive wage insights, and sourcing opportunities.
• Oversee relationships with recruiting marketing vendors.
• Evaluate new vendor solutions, conduct testing, and provide data-driven recommendations.
• Own process buildouts that improve recruiter enablement, job posting quality, tagging, and application flow.
• Ensure accurate billing, reconciliation, and tracking for all recruitment advertising and marketing vendors.
• Conduct lead-gen research to support sales pipeline needs (new companies, industries, hiring trends, geographic expansion).
• Provide research insights to support new market entry, branch expansion, and franchise growth.
• Monitor local job market conditions—competitor postings, wage changes, hiring activity—to inform strategy for sales, recruiters, and leadership.
• Track weekly, monthly, and quarterly KPIs including CPA, CPC, conversion rate, application volume, and job fill rates.
• Build dashboards and reports to translate data into actionable recommendations for recruiters, sales, and leadership.
• Report budget pacing, spend allocation, GL coding accuracy, and vendor ROI.

Required Skills & Qualifications