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Marketing Manager

Mediabistro
Raleigh, North Carolina, United States
Full-time

Join us in shaping a more just world.

About our TeamLexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,300 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About the Role

This role is responsible for driving new revenue across our portfolio of print and eBook products supporting the LexisNexis US eCommerce Store.

Our team is agile, collaborative, and high performing. We are recruiting for a new Marketing Manager on the US Print Marketing Team to be a part of our exciting journey at LexisNexis!

This essential role on the US Print and Digital Solutions Marketing Team will support the planning and execution of overarching campaigns driving POS revenue on the LexisNexis US eCommerce Store.

This is an individual contributor role with exciting opportunities to lead projects cross-functionally. We are looking for an energetic and detail-oriented marketer who will be able to manage marketing support for the eCommerce Store, assist with digital ad campaigns, oversee PPC and SEO efforts and support our retention program.

This role will build relationships with their counterparts in editorial, sales and product management, technology, customer support, and more.

This candidate will be analytically minded and able to report program success based on metrics, including impressions, CTR and POS revenue.

Primary Responsibilities

End-to-end ownership of campaign planning and execution including developing campaign objectives, budget and goals, creating marketing content and leading creative needs discussion with teammates, coordinating and executing against campaign and tactical plans, and tracking to campaign goals.

Ability to effectively and efficiently use a variety of resources, tools and budget to execute eCommerce, PPC, SEO, marketing and sales support tactics.

Own reporting and analysis on eCommerce and marketing programs, including metrics aligned to campaign effectiveness, eCommerce orders, lead generation, and ROI.

Assist team members with digital ad campaign implementation and guidance.

Oversee account-based marketing tactics and results supporting broad retention efforts.

Test, measure, and optimize programs and tactics on an ongoing basis to meet and exceed goals.

Forge strong partnership with PPC / Digital ad platforms / agencies, Marketing team colleagues, Editorial, Technology, Customer Support, eCommerce administration and Product Management teams to drive outcomes together.

Partner closely with the Sales Team to ensure Marketing is providing innovative, revenue-generating programs to achieve Marketing and Sales goals.

Knowledge & Skills

Detail-oriented with excellent written and verbal communication skills.

Bachelor’s degree in Marketing or related field.

Project, budget, and time management skills in the context of handling multiple marketing campaigns, priorities, and tasks simultaneously.

3+ years’ experience including but not limited to PPC, SEO, and digital advertising. Some graphic design experience welcome but not necessary.

Strong work ethic with best in class marketing, eCommerce, demand generation, and channel experience with a B2B publishing or legal company.

Ability to work effectively cross-functionally with a variety of roles, from graphic designers to sales representatives.

Ability to work autonomously, when necessary, in a virtual work environment, while maintaining connectivity with our Team.

Familiarity with the sales cycle and how to employ marketing strategies to drive website traffic, improve conversions and accelerate growth.

Strong analytical skills and ability to strategize and analyze program effectiveness and ROI.

Experience with Google Ads, Google Analytics, Monday.com, Salesforce, Account Engagement (Pardot), Meta, Criteo, AdRoll, Taboola, Agility, SourceKnowledge, and other Digital Ad platforms - experience with some or all tools is a plus!

Must have a positive and flexible attitude for working in a fast-paced environment and be able to build strong relationships across various departments and functions.

Work in a way that works for youWe promote a healthy work / life balance across the organization. We will help you meet your immediate responsibilities and your long-term goals.

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for youWe know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer :

Health Benefits : Comprehensive, multi-carrier program for medical, dental and vision benefits

Retirement Benefits : 401(k) with match and an Employee Share Purchase Plan

Wellbeing : Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the BusinessLexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world.

As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.

LexisNexis, a division of RELX Group, is an equal opportunity employer : qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form : https : / / forms.

office.com / r / eVgFxjLmAK , or please contact 1-855-833-5120.

Please read our Candidate Privacy Policy (https : / / www.relx.com / careers / join-us / privacy) .

RELX is a global provider of information and analytics for professional and business customers across industries.

We help scientists make new discoveries, lawyers win cases, doctors save lives and insurance companies offer customers lower prices.

We save taxpayers and consumers money by preventing fraud and help executives forge commercial relationships with their clients.

In short, we enable our customers to make better decisions, get better results and be more productive.

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