Director of Performance Marketing

Emler Swim School, along with Partner brands offering swim and gymnastics programs, is hiring a Director of Performance Marketing at our main office located in Dallas, Texas, to support 67 locations (and growing!).

The Director of Performance Media is responsible for leading all paid and organic digital media strategies to drive qualified leads and enrollments for Emler Swim & Gym schools across the US.

This role will focus on maximizing ROAS and scaling customer acquisition efforts by developing, executing, and optimizing high-impact campaigns across key platforms including Google Ads (Search, Display, Performance Max), Meta Ads (Facebook & Instagram), YouTube, and TikTok.

The ideal candidate will possess a blend of strategic oversight and hands-on execution experience, with a proven track record of outperforming competitors.

Performance Media Strategy & Execution :

• Develop and implement comprehensive, data-driven paid media strategies to achieve aggressive growth and ROI targets.
• This includes full campaign builds, from audience targeting and budget allocation to ad creative and keyword strategy.

Google Ads & Search Expertise :

Meta Ads & Social Media :

Multi-Channel Strategy :

Organic Traffic Strategy :

Competitive Analysis :

Data-Driven Decision-Making :

Technology & Tools :

Meta Ads :

Marketing Tech Stack :

HubSpot :

ListenLayer :

Advanced Tools :

Benefits of this full-time position include :