Senior Paid Search Manager

A company is looking for a Senior Paid Search Manager specializing in auto retail.

Key Responsibilities

Plan, develop, and implement comprehensive paid search strategies for client acquisition

Create and manage paid search accounts and campaigns across various platforms

Analyze campaign results and adjust strategies to meet client goals

Required Qualifications

3+ years of experience in paid search management

Agency experience preferred with managing client budgets of $50,000-$500,000

Deep knowledge of the SEM industry and paid search advertising model

Experience with keyword research and web analytics tools, particularly Google Analytics

Strong Microsoft Excel skills, including pivot tables and VLOOKUPS