Marketing CRM Specialist

Marketing CRM Specialist

Sentec seeks a detail-oriented and proactive Marketing CRM Specialist to help us keep our data clean, contacts organized, emails delivered, and automations smooth, all to support lead nurturing and marketing growth. In this role, you'll own our marketing CRM, using expertise in platforms like HubSpot or Salesforce to create targeted audience segments, automations, emails, lead-follow up and handoff to optimize and personalize our marketing workflows.

You'll work closely with marketing and sales teams to make sure our data is accurate and reliable, enabling smooth handoffs and better campaign results. If you enjoy working with data, improving processes, and being part of a collaborative team, this role could be a great fit!

Responsibilities :

• Build and maintain contact, company and account segments in HubSpot based on things like job titles, industries, companies and engagement.
• Collaborate with the marketing team to set up automated workflows and email campaigns
• Level-up our actionable data strategy, using insight from day-to-day work with our database to drive strategy
• Build workflows and processes to ensure data integrity : remove duplicates, fill in key info, and resolve inconsistencies
• Use tools and research to fill in missing contact and account details and keep records up to date.
• Work with sales, IT, and customer service to deliver data across divisions
• Nurture leads through timely follow-up, ensuring prospects receive the right information and touchpoints throughout their journey.
• Coordinate smooth, timely handoffs to sales teams so qualified leads progress efficiently into the pipeline