Product Marketing Manager

Product Marketing Manager

Why join Aptiv? You'll have the opportunity to work on cutting-edge applications, develop breakthrough technologies, and deliver innovative solutions to some of the world's leading automotive brands. See your work come to life on the roadhelping make mobility safer, greener, and more connected. Ready to shape the future of mobility with us?

Your role

We're seeking a highly motivated Product Marketing Manager to support content development and launch campaigns for our Middleware offerings aligned to our go-to-market strategy. Our ideal candidate will show initiative by diving in alongside a talented product management and marketing team to support and grow a profitable and sustainable multi-billion dollar AS&UX business. You will be a part of the Cockpit and Middleware Product Marketing team, working together to help create optimal solutions for our customers, aligned with the product roadmaps. In your role, you will work closely with Product Management, Product Line leaders, R&D, Regional Marketing, Content and Creative, Communications and Sales teams to develop product messaging, positioning, marketing collaterals and go-to-market strategy and execution, You will collaborate with regional marketing to develop the narrative and customize solutions for various types of customers while deriving insights from research and customer conversations. You will have autonomy to explore your curiosity, having fun and celebrating success along the way.

In your daily job you will :

• Develop and execute GTM plan in collaboration with Product Management
• Define positioning, messaging, and value propositions for specific products or solutions. Translate technical product features into clear, benefit-driven language. Craft compelling product messaging that resonates with target audiences.
• Develop and deploy product launch plans in coordination with product management, sales, and demand generation teams. Create and maintain product launch checklists, timelines, and success metrics. Ensure consistent messaging across marketing channels, website content, and campaigns.
• Create sales collateral (presentations, battle cards, one-pagers) to support the sales team.
• Conduct training sessions for sales teams on product features, benefits, and use cases.
• Develop tools and resources to improve sales effectiveness.
• Work closely with product managers to understand roadmaps and feature releases.
• Collaborate with demand generation on campaign strategies and content creation.
• Align with corporate marketing to ensure brand consistency.
• Track KPIs such as product adoption, campaign performance, and pipeline contribution.
• Analyze marketing data to measure GTM effectiveness and identify improvement areas.
• Present results and insights to stakeholders regularly.

Your background

Key skills and competencies for succeeding in this role are :

Preferred qualifications

Why join us?

Your benefits at Aptiv :

Apply today, and together let's change tomorrow!

Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.