GTM Strategy Director, Analytics

To help drive our next chapter of growth, we’re looking for a dynamic and experienced GTM leader to join our team. The right candidate is excited to create value for partners and clients by creating and executing go-to-market strategies that drive early-stage product adoption and accelerate product-market fit. This is a highly visible and cross-functional opportunity that will play a central role in expanding our market presence and ensuring our products meet the needs of enterprise customers and global partners. This role will report to the Chief Product & Strategy Officer and work closely with senior leadership.

Key Responsibilities

Go-to-Market Strategy : Leverage market and customer insights to define and independently execute go-to-market strategies to drive growth across target market segments and products.

• Partner Relations : Identify, build, and independently manage insurance partner and / or client relationships, including at industry events, on webinars, and across external touchpoints.
• Enable Commercial Results : Support sales by creating tailored strategies and value propositions for specific customer opportunities. Develop collateral that addresses client challenges, and for late-stage sales calls or presentations, act as a subject matter expert in market dynamics and product capabilities.
• Market & Customer Analysis : Conduct in-depth market research to prioritize and refine market segments, ideal customer profiles (ICPs), buyer and user personas, and competitive positioning.

Deliver Data-Driven Feedback : Gather and analyze qualitative and quantitative market insights to drive strategic feedback loops for executive leadership and to inform commercial, product, and marketing strategies for specific product lines and / or market segments.

Who you Are

Why Join Floodbase

Salary range

Floodbase offers competitive salaries with regular reviews and adjustments based on performance and industry standards. The salary range for this role is commensurate with experience, with an expected range of $130,000 - $190,000. Additionally, this individual will receive equity compensation and a competitive benefits package.

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