Paid Search (PPC) Specialist

Paid Search (PPC) Campaign Specialist

Americaneagle.com is seeking a qualified Paid Search (PPC) Campaign Specialist to join our growing digital marketing team. The primary function is to facilitate day-to-day execution of search engine marketing campaigns for clients ranging from small to mid-size companies up through Fortune 100 corporations. This includes the development of account strategies, campaign implementation, optimizations, and performance reporting. The PPC Specialist will work hand-in-hand with their account teams including other channel specialists.

Responsibilities :

• Develop and implement effective PPC campaigns that meet client objectives
• Conduct keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for performance.
• Write ad copy that is compelling and drives users toward conversion focused landing pages
• Optimize campaign performance, including adjusting bid strategies, keyword targets, and ad copy
• Work with design teams to consult on effective ad creatives
• Report on a weekly / monthly / quarterly cadence to the client on campaign performance and recommendations
• Stay current on PPC / SEM practices and collaborating with peers on the Digital Marketing team