Marketing Communications Specialist
Summary :
This role is responsible for providing marketing communications support for the marketing and sales teams. This requires management of trade-show activities and digital marketing channels, as well as approval of external communications for trademark compliance.
Essential Functions :
- Works with marketing teams and corporate marketing communications group to create effective promotional tools.
- Aids the internal web team by providing improvements needed to better serve our customers.
- Coordinates logistics for trade shows, customer conferences, webinars, and seminars. Works with internal and external resources to ensure proper event collateral and exhibits for key events and shows.
- Tracks effectiveness of marketing channels and provides recommendations as appropriate.
- Manages literature and sample fulfillment to ensure inventory availability.
- Other duties as assigned.
Qualifications :
- Bachelor’s degree in business, communications, marketing, or related field. May consider equivalent work experience in lieu of degree.
- Experience with desktop publishing software and website software.
- Proficiency in utilizing Microsoft Excel for budget management and basic analytics.
- Travel Requirement : Up to 10%
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