Vice President, Global Brand Marketing (Hybrid Role - New York)

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role :

OLAPLEX is seeking a visionary and business-savvy Vice President, Global Brand Marketing to lead the global brand and category strategy across Wash Care, Styling, and Seasonal portfolios. This role is central to shaping the next chapter of the Olaplex brand - translating science-led innovation into emotionally resonant storytelling and breakthrough marketing campaigns that drive global relevance, performance, and loyalty.

Reporting to the SVP, Global Marketing & Operations, the VP will oversee a team of Directors, Managers and cross-functional partners to deliver best-in-class brand strategy, portfolio management, campaign development, and category expansion. This leader will define how Olaplex shows up across multiple franchises and channels, ensuring cohesion across brand storytelling, category growth, and regional execution.

Key Responsibilities

Global Brand & Category Leadership

• Strategic Brand Stewardship : Define and evolve the long-term brand and portfolio strategy across Wash Care, Styling, and Seasonal franchises, ensuring alignment with Olaplex's purpose, business goals, and global growth ambitions
• Cross-Category Vision : Lead a unified storytelling approach that connects individual categories under a cohesive brand world. Drive synergy between functional benefits, emotional storytelling, and scientific credibility
• Portfolio Management : Partner with Innovation, R&D, and Commercial to prioritize innovation pipelines, franchise expansion, and lifecycle management across multiple categories
• Product Concepting : Oversee early-stage product positioning, naming, and claims development across all owned categories, ensuring every concept ladders to the masterbrand platform and has clear competitive distinction
• Consumer & Professional Integration : Ensure balance between pro credibility and consumer accessibility, reinforcing Olaplex's authority and expanding reach across retail and professional audiences

Go-to-Market Leadership & Campaign Leadership

Innovation & Commercial Integration

Insights & Category Intelligence

Budgeting & Business Accountability

Leadership & Team Development

About You :

We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.

Our Total Rewards :

The annual base pay for this position is $250,000 - $280,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.

Our Commitment to Diversity, Equity, and Inclusion :

Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.

OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.