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Senior Product Manager, Grasshopper Web & eCommerce
Senior Product Manager, Grasshopper Web & eCommerceGoTo • Lansing, MI, US
Senior Product Manager, Grasshopper Web & eCommerce

Senior Product Manager, Grasshopper Web & eCommerce

GoTo • Lansing, MI, US
2 days ago
Job type
  • Full-time
Job description

Job Description

Where you'll work : United States : Eastern or Central Time Zone; Canada : Province of Quebec or Ontario

Marketing at GoTo

Our Marketing team shapes GoTo's presence, voice, and vision-inside the company and on the global stage. We leverage the latest in AI-driven insights and tools to power creative campaigns, connect with customers in meaningful ways, and drive business growth. Here, smart problem-solving and innovation aren't just encouraged-they're expected. Join us to help reimagine marketing in an AI-powered world, where your ideas and curiosity set the pace for everything we do.

Your Day to Day

As a Senior Product Manager, Grasshopper Web & eCommerce, you would be working on :

Drive and optimize website user experience, including site navigation, buy & try eCommerce flows, and checkout funnel to increase conversion and revenue

Develop, maintain, and evolve a robust A / B testing calendar, based on inputs from cross-functional team, website best practices, and website performance trends

Analyze website performance including check-out funnel, page-level performance, and channel-level performance, to identify trends and potential optimizations and / or AB tests

Serve as the central liaison for cross-functional teams, managing intake, prioritization, and execution of web updates in a fast-paced environment

Collaborate closely with Digital Activation, channel owners, and design teams to deliver end-to-end promotional campaigns and maximize impact across go-to-market strategies

What We're Looking For

As a Senior Product Manager, Grasshopper Web & eCommerce, your background will look like :

Bachelor's degree in Marketing, Business, or a relevant field, and 8+ years' experience in B2C and B2B web marketing, eCommerce, and SaaS settings

Extensive experience leveraging content management systems (such as Sitecore, WordPress, AEM), eCommerce platforms, and project collaboration tools (e.g., JIRA, Asana, Confluence)

Strong understanding of web technologies (HTML, CSS, JavaScript), UX / UI principles, and hands-on experience working with design and development teams

Demonstrated expertise in web analytics and A / B testing tools (Google Analytics, Clarity, A / B Tasty).Familiarity with SEO best practices and digital marketing techniques a plus

Track record of strong project management, effective stakeholder communication, creative problem solving, and accountability in fast-paced, Agile / Scrum environments

At GoTo, you'll find the flexibility, resources, and support you need to thrive-at work, at home, and everywhere in between. You'll work towards a shared goal with an open-minded, cohesive team that's greater than the sum of its parts. We're committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we'll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed . Learn more (https : / / www.goto.com / company / corporate-responsibility) . rpj

Benefits : Comprehensive health insurance (medical, dental, vision), 401(k) plan with discretionary company match, paid time off, employee discount programs, Short Term and Long Term Disability, Basic Life Insurance, and fertility benefits.

Annual Base Salary Range : $95,500.00 - $132,500.00

The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.

At GoTo, we're bold enough to imagine a world of work without limits-where curiosity and AI-driven innovation fuel our constant growth. As the leader in cloud communications and IT, we solve real-world challenges through practical, cutting-edge solutions and an unwavering customer-first mindset. Our culture is rooted in inclusion, ownership, and transparency, fueling an environment where every voice contributes to both personal and collective achievement. Here, collaboration sparks bold ideas, and authenticity is celebrated-empowering you to adapt, evolve, and make a real impact. Join GoTo, and help shape the future of work while accelerating your own growth alongside exceptional people who are redefining what's possible.

GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS / HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and / or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.

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Ecommerce Manager • Lansing, MI, US

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