Associate Digital Marketing Manager
The Associate Digital Marketing Manager is a knowledgeable marketing professional that leads / manages moderately to complex key project plans / planning, and / or campaigns within the digital, social, and content marketing space. This role is responsible for supporting internal and / or external consulting and advisory services for businesses or functions within own portfolio, as well as applying best practices to implement process, product or service improvements.
The role sits on the Brand Media and Organic Social Media team, which ladders up under the Brand and Community Marketing organization. The team handles the strategy, planning, buying, execution, and measurement of all enterprise brand media plans and awareness plans. The team works across all lines of business internally at TD, as well as directly with our media agency of record.
Typical day for this individual looks like many other marketing analysts in the industry. The individual will sit across the brand media and social media team and act as the COE and subject matter expert in the marketing analytics space, helping to develop measurements strategies that help to reach the marketing and business objectives. The individual will work help to develop our brand measurement framework, which is designed to measure awareness media's impact on the bottom line of the business. The individual would work with the other strategy and media professionals on the larger marketing organization to help with development of measurement strategies and reporting those results out to the marketing organization at large. The individual would be in various media and data platforms a good bit for data gathering and visualization.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches / stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing and so will you.
TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.
Digital Marketing Analyst • Mount Laurel, NJ, US