Sr. Manager, Audience Insights

EXPERIENCEYour areas of knowledge and expertise

that matter most for this role :

• 5 years of media analytics experience related to digital media strategy, user behavior and engagement, or programming and has ideally worked in content
• Possess extensive knowledge of metrics and performance across digital, broadcast, linear, data, and emerging platforms.
• Demonstrate expert analytical skills with the ability to craft clear narratives and produce actionable insights through data analysis and visualization.
• Have practical experience in implementing SQL, R, or Python workflows.
• Experience in managing projects involving applied statistics, machine learning, and neural networks.
• Exhibit a deep understanding of digital platforms (Facebook, Instagram, YouTube, etc.), content strategies, and performance measurement tools.
• Proficient in working with BI tool dashboards such as Tableau, Looker, SAP Orca, and Google Data Studio.
• Skilled in tools like Google Analytics, YouTube Analytics, Sprinklr, social business management tools, audience measurement, and social listening platforms.
• Hold a bachelor's degree or possess equivalent professional experience.
• Fluent in English, with additional language skills considered advantageous.
• Travel 10-20%
• Permanent
• Benefits eligible