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Paid Marketing Manager
Paid Marketing ManagerVirtualVocations • Hartford, Connecticut, United States
Paid Marketing Manager

Paid Marketing Manager

VirtualVocations • Hartford, Connecticut, United States
1 day ago
Job type
  • Full-time
Job description

A company is looking for a Paid Marketing Manager to scale self-serve acquisition and lead paid media campaigns.

Key Responsibilities

Manage end-to-end execution and optimization of paid campaigns across various digital platforms

Lead creative testing and iteration to ensure campaigns reflect the brand's personality

Optimize the user journey from signup to product adoption, identifying friction points for improvement

Required Qualifications

5 years of experience in paid marketing within the B2B or B2D SaaS space

Proven experience in running and scaling paid campaigns focused on user acquisition and lead generation

Ability to optimize campaigns for real product adoption rather than vanity metrics

Experience in audience segmentation and targeting across diverse global markets

Familiarity with international marketing and adapting campaigns for various languages and cultures is a plus

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Marketing Manager • Hartford, Connecticut, United States

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