Senior Director, Brand Strategy & Experience

Company Description

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that—our technology helped people put a man on the moon and capture the first-ever picture of a black hole.

We offer an expansive portfolio of technologies, HDDs, and platforms for business, creative professionals, and consumers alike under our Western Digital®, WD®, WD_BLACK™ Brands.

We are a key partner to some of the largest and highest-growth organizations in the world. From enabling systems to make cities safer and more connected, to powering the data centers behind many of the world’s biggest companies and hyperscale cloud providers, to meeting the massive and ever-growing data storage needs of the AI era, Western Digital is fueling a brighter, smarter future.

Today’s exceptional challenges require your unique skills. Together, we can build the future of data storage.

Job Description

Western Digital is redefining its role in the AI era — from a traditional storage manufacturer to the indispensable infrastructure at the heart of the AI-driven data economy. The Senior Director, Brand Strategy & Experience will be instrumental in shaping this transformation.

This leader will own the evolution of Western Digital’s brand, while ensuring consistent, impactful experiences for customers, partners, and employees worldwide. Working cross-functionally within Corporate Marketing across Communications, Product Marketing, Integrated Campaigns and across the larger organization including Sales, Product Marketing, Business Strategy, this role blends strategic thinking with creative leadership to bring the brand to life in every touchpoint and experience.

Key Responsibilities

Brand Strategy & Identity

Lead the development and global rollout of Western Digital’s brand strategy and visual identity in conjunction with the VP of Marketing.

Evolve the corporate narrative, positioning, and messaging architecture across audiences (hyperscalers, enterprise, consumer, and investor).

Define and maintain brand architecture and naming conventions across product lines, platforms, and campaigns.

Oversee the evolution of the company’s visual and verbal identity, ensuring it reflects Western Digital’s innovation, reliability, and relevance in the AI era.

Strategic Events & Experiences

Lead strategy for Western Digital’s flagship industry events, ensuring brand coherence and high-impact presence.

Partner with executives to develop keynote narratives, speaking strategies, and sponsorship activations that reinforce WD’s leadership story.

Oversee experience design across major touchpoints (booths, customer meetings, brand environments) to create consistent, differentiated brand engagement.

Customer Lifecycle & Advocacy

Build and scale Western Digital’s Customer Advisory Board (CAB) program to deepen engagement and insight.

Develop a global customer reference and advocacy program including case studies, testimonials, and thought-leadership partnerships.

Partner with Customer Success to launch NPS and feedback loops that feed brand experience improvements.

Elevate customer storytelling as a key pillar of WD’s reputation and market proof.

Sponsorships & Strategic Partnerships

Define and manage global sponsorship strategy — ensuring investments align with brand values, visibility, and growth priorities.

Evaluate partnership opportunities that expand WD’s brand presence in technology, innovation, and sustainability ecosystems.

Qualifications

20+ years of experience in brand strategy, corporate marketing, or integrated communications, ideally in a Fortune 500 global, public, B2B technology brand.

Proven experience developing and implementing global brand strategies and visual identities.

Strong executive presence and storytelling skills — able to influence at the C-level and collaborate across functions.

Experience leading large-scale events or brand experiences that integrate digital and physical environments.

Demonstrated success building customer advocacy or reference programs that drive reputation and sales impact.

Exceptional project management and creative direction capabilities; ability to move from strategy to execution.

Passion for innovation, AI, and the technologies that power the data economy.

Success in This Role Means

A clear, unified Western Digital brand strategy that connects across business units and audiences.

Consistent, world-class brand expression across campaigns, events, and experiences.

Stronger external advocacy from customers, and partners.

Elevated market perception of Western Digital as the backbone of the AI-driven data economy

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Know Your Rights : Workplace Discrimination is Illegal () ” poster. Our pay transparency policy is available here () .

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at jobs.accommodations@wdc.com to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Based on our experience, we anticipate that the application deadline will be (3 months from posting), although we reserve the right to close the application process sooner if we hire an applicant for this position before the application deadline. If we are not able to hire someone from this role before the application deadline, we will update this posting with a new anticipated application deadline.

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Compensation & Benefits Details

An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.

The salary range is what we believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York. This range may be modified in the future.

If your position is non-exempt, you are eligible for overtime pay pursuant to company policy and applicable laws. You may also be eligible for shift differential pay, depending on the shift to which you are assigned.

You will be eligible to be considered for bonuses under either Western Digital’s Short Term Incentive Plan (“STI Plan”) or the Sales Incentive Plan (“SIP”) which provides incentive awards based on Company and individual performance, depending on your role and your performance. You may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Western Digital’s Standard Terms and Conditions for Restricted Stock Unit Awards.

We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical / dental / vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program; employee stock purchase plan; and the Western Digital Savings 401(k) Plan.

Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Notice To Candidates : Please be aware that Western Digital and its subsidiaries will never request payment as a condition for applying for a position or receiving an offer of employment. Should you encounter any such requests, please report it immediately to Western Digital Ethics Helpline () or email compliance@wdc.com .