Shopper Marketing Manager eCommerce

Shopper Marketing Manager eCommerce

The Shopper Marketing Manager for eCommerce is responsible for delivering exceptional marketing support to Monster Energy's eCommerce customers, inclusive of but not limited to : Instacart, DoorDash and GoPuff. This role acts as the key marketing liaison to the retail sales team, possessing a deep understanding of customer and shopper dynamics to enhance marketing activation. The focus is on cultivating robust customer relationships and accelerating sales and market share growth for Monster Energy.

The ideal candidate will possess both a marketing and sales mindset, demonstrating the ability to seamlessly blend these perspectives to drive business objectives. They should be proactive, adaptable, and passionate about fostering growth in the dynamic eCommerce landscape.

Essential Job Functions :

• Collaborate closely with sales, cross-functional marketing teams, revenue growth management, and category management / shopper insights to create insight-driven, customized campaigns
• Develop and execute annual marketing plans that align with both internal and external goals, ensuring consistency with Monster Energy's brand strategy
• Drive marketing initiatives that enhance customer engagement and loyalty, leveraging eCommerce platforms to maximize reach and effectiveness
• Monitor and analyze market trends, shopper behaviors, and competitive activities to inform strategy and optimize campaign performance
• Serve as the marketing expert in eCommerce, providing guidance and support to the sales team to meet customer-specific needs
• Serves as the marketing expert for Walmart, with the ability to leverage retailer and brand strategies to develop, create, sell-in and execute thoughtful marketing programs that align with the Monster Energy brand portfolio and drive growth
• Provides channel and retailer-specific programming that drives shopper purchase conversion
• Uses category, shopper, and customer data to develop insights to identify opportunities and industry trends to generate retailer specific strategic annual marketing plans and budgets
• Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer / shopper marketing processes
• Designs creative and impactful messaging relevant to the large store and emerging retail landscape
• Aligns with sales, category, and revenue growth management to forecast promotional performance and analyze results with respect to KPIs and expected ROI
• Analyzes performance to deliver actionable conclusions and optimize future programs
• Report out post-promotional performance to internal and external leadership
• Ensure programs and contracted assets are leveraged to their fullest potential. Programs include but are not limited to : new product launches, exclusive items, product re-launches, price promotions, custom consumer promotions, pass-through sponsorships and retailer-specific tradeshows
• Translates national brand strategies, marketing plans and insights into actionable customer marketing plans & sales strategies for the large store channel
• Work with graphics to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launch
• Collaborate with omni-channel team to drive growth across a variety of digitally enabled purchasing platforms with Walmart
• Participate in regular Shopper Marketing and sales team conference calls and meetings
• Prepare and present planned activity, concepts, and business updates as well as share results from program execution to cross-functional departments
• Excellent communication skills required to carry out program education, calls to action and keeping all key stakeholders updated on programming KPIs
• Maintains strong working relationships with internal and external stakeholders to influence decision-making
• Other duties as assigned

Position Requirements :

Base Pay Range : USD $79,200 - USD $120,000 (+)

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.