Senior Director Of Customer Advocacy And Voice Of The Customer (Voc)
We are seeking a Senior Director of Customer Advocacy and Voice of the Customer (VoC) to be the strategic leader reporting to the Global SVP of Customer Success. This high-impact role is the engine of customer-centricity for our organization. You will design, scale, and lead world-class programs-from our exclusive Customer Advisory Board (CAB) to our flagship customer event, Shift-that capture, amplify, and utilize the customer perspective to drive company strategy. If you thrive on cross-functional influence and have a passion for embedding the customer's voice into every aspect of our business, this is your opportunity to define how we innovate and grow.
Who You Are Committed to Being You are not just a program manager; you are the Chief Customer Storyteller and the Architect of Feedback Loops. You are committed to :
- Championing Customer Impact : You believe a customer's success is our best marketing, and you are relentless in finding, capturing, and amplifying those stories across every channel.
- Driving Insight to Action : You commit to establishing rigorous, closed-loop processes, ensuring that customer feedback is not only heard but directly translates into tangible changes in our product, services, and go-to-market strategies.
- Influencing Without Authority : You are a master collaborator, adept at working across Product, Sales, Marketing, and Customer Success to embed advocacy and customer insights into their daily operations and strategic planning.
- Cultivating High-Value Relationships : You are committed to curating a world-class experience for our most strategic customers, turning high-profile forums like the CAB and user groups into impactful, two-way conversations that shape our future.
What You'll Do
Elevate Customer Advocacy and EventsDefine and execute a comprehensive advocacy strategy that systematically turns successful customers into enthusiastic references, media participants, and industry thought leaders.Lead and grow our premier customer programs, including the Customer Advisory Board (CAB) to guide executive strategy, Shift (our flagship customer event) advocacy programming, and regional user groups.Partner deeply with Marketing to leverage customer stories for campaigns, product launches, and media opportunities.Lead Voice of the Customer (VoC) and Feedback LoopsDesign and manage a robust VoC program that captures and synthesizes customer sentiment from across all touchpoints : NPS / CSAT, support interactions, product usage data, and advisory boards.Deliver actionable, executive-level insights on customer trends, sentiment, and retention risks directly to the Product, CX, and Go-to-Market teams.Establish rigorous closed-loop processes to ensure customers see measurable outcomes and improvements based on the feedback they provide.Drive Cross-functional InfluenceBe the key partner to Product Management to ensure customer insights directly shape the development roadmap.Collaborate seamlessly with Sales and Customer Success to mobilize advocates for reference calls, speaking engagements, and success stories that drive revenue and retention.Present the impact of advocacy and VoC programs to the executive team and board on a regular basis.Experience You'll Bring
10+ years of experience leading high-impact programs in Customer Advocacy, Customer Experience, or Marketing within a technology or enterprise software (SaaS) environment.Proven track record of building, running, and scaling high-profile customer events, including leading executive-level Customer Advisory Boards (CABs) and managing programming for flagship customer conferences.Demonstrated success in designing and implementing robust VoC and feedback loop programs that resulted in tangible changes to product,... For full info follow application link.