Marketing Manager - Social

Social Media Manager

At Resideo, we're reimagining the connected home and empowering homeowners to take control of their comfort, safety, and security through our strong network of industry professionals. As Social Media Manager, you'll be at the forefront of shaping how we show up in the digital world - driving engagement, building community, and amplifying our brands of First Alert, Honeywell Home, and Resideo across social platforms, all while delivering measurable, business-driving results.

You'll lead the development and execution of compelling, platform-native content strategies that bring our brand story to life for both consumers and professional audiences. Equal parts strategist, creator, and community builder, you'll own our organic social presence from planning through publishing, real-time engagement, and performance reporting.

This is a highly cross-functional role, requiring close collaboration with creative, content, product, PR, and paid media teams. You'll stay ahead of social trends and emerging platforms, ensuring Resideo maintains a strong, relevant, and forward-thinking voice in the smart home space.

Job Duties

Strategy & Leadership

• Build a data-driven, audience-first approach that drives engagement and brand affinity while guiding prospects through the funnel - ultimately using social channels to influence purchase decisions and support business growth.
• Deeply understand our customers by leveraging social analytics and platform targeting capabilities to precisely reach and engage key audience segments within social channels.
• Understand each brand's unique positioning, value proposition, and target audiences to develop and execute an aligned social media strategy that effectively supports their individual goals and resonates with their communities.
• Effectively manage and optimize the social media budget to maximize ROI, strategically balancing investments across organic content, strategic partnerships and influencers, and campaign execution for measurable business impact.

Content Development & Optimization

Data & Performance Insights

Technology & Tools

Partnerships & Collaboration

Travel

You Must Have

We Value

What's In It For You