Senior Manager, Brand Marketing (Content, Social & Influencer)

Senior Manager, Brand Marketing (Content, Social & Influencer)

Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks? You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas has continued to innovate within its mission and product, introducing new socks, as well as underwear and t-shirts, the #2 and #3 most requested clothing items at homeless shelters, all while continuing to make a positive impact on the community where we all work and live.

The word Bombas is derived from the Latin word for bumblebees. Bees work together to make their hive a better place. At Bombas, we're inspired by that. We know it's the collective efforts of our team that keeps the Hive alive and strong - a team that is diverse and inclusive. Different perspectives strengthen our ability to make the most comfortable versions of the products people wear closest to their bodies every day and to serve the communities where we all work and live. We are committed to continuously building a Hive where all are welcomed, seen, and heard regardless of age, color, ethnicity, gender, gender identity, genetics, physical or mental ability, protected veteran status, race, religion and sexual orientation. As a team, we will strive to create room for different experiences and empower all voices.

Based on the specific needs and job requirements, this role will be working out of our Bombas HQ in New York City.

About the Job

We're looking for a passionate, creative, and analytically-minded team player to lead influencer partnerships, content development, and social at Bombas. You'll be the voice of Bombas across Instagram, TikTok, YouTube, Pinterest, and wherever we show up next. You'll manage our brand-friendly, influencer, and ambassador program, build and test content that drives performance, and collaborate across creative, growth, and production teams to bring campaigns to life.

What You'll Be Responsible For

• Influencer & Ambassador Partnerships (40%)

Manage and grow Bombas' strategy for and network of brand-friendly influencers and ambassadors, and content creators

Own the day-to-day content calendar across TikTok, TikTok Shop, Instagram, YouTube, Strava, Pinterest, and emerging channels

Lead the strategy and methodology for a content testing studio focused on paid social performance

Be the go-to voice for social-first integration across seasonal shoots and campaign moments

What We'll Love About You

What You'll Love About Us

What You'll Bring

Bombas is committed to delivering competitive and equitable pay for our employees. Each component of the Bombas total rewards package, including benefits and pay, is aimed at contributing to an environment where team members have resources to manage their lives and are enabled to focus on doing their best work. The pay range for this position at the start of employment is expected to be between $113,000 and $130,000 / year. However, the base pay offered may vary depending on multiple factors, including