Global Head of Digital Marketing & Content

Global Head of Digital Marketing & Content

4 days ago Be among the first 25 applicants

FactSet creates flexible, open data and software solutions for over 200,000 investment professionals worldwide, providing instant access to financial data and analytics that investors use to make crucial decisions.

At FactSet, our values are the foundation of everything we do. They express how we act and operate, serve as a compass in our decision-making, and play a big role in how we treat each other, our clients, and our communities. We believe that the best ideas can come from anyone, anywhere, at any time, and that curiosity is the key to anticipating our clients' needs and exceeding their expectations.

Working Locations : New York City | Boston | Norwalk, CT

Working Environment : Hybrid (3-day in-office and 2-day remote schedule)

Global Marketing at FactSet focuses on driving awareness and demand for FactSet's current and future solutions in support of company revenue goals. Through thought leadership, brand awareness initiatives and a consistent focus on the customer experience, we establish FactSet as a trusted partner helping to solve our client's greatest challenges through the power of collaboration. All along the customers' buying journey through retention, we partner with our business units, sales teams, and technology stakeholders to execute go-to-market strategies, deliver robust marketing programs and produce compelling content that attracts, engages, and converts qualified prospects and retains customers.

The Director, Digital Client Experience is responsible for oversight and execution of our end-to-end digital marketing and demand generation strategy—including websites, SEO, SEM, AI, content strategy, paid social, content marketing, analytics, and reporting—to drive measurable growth, high-quality leads, and increased pipeline contribution. This is a highly collaborative role, where you will work with senior leadership and business stakeholders as well as functional teams across Marketing & Communications to understand short and long-term ASV goals and execute a digital strategy focused on enhancing FactSet's presence and managing the stages of the digital sales funnel.

What You'll Do

Digital Strategy & Demand Generation

• Collaborate with Product Marketing and Programs business leads to understand annual priorities, goals, budgets, and marketing plans.
• Develop and execute demand generation strategies leveraging multi-channel campaigns, including ABM, content marketing, paid media, and web properties, to generate high-quality leads and drive pipeline growth, aligned to business objectives.
• Partner with Marketing Operations to co-manage MarTech stack, ensuring seamless execution, measurement, and optimization of digital marketing initiatives.
• Oversee strategy and execution of paid digital advertising (PPC, display, social, retargeting, and programmatic) to optimize CAC, ROAS, and pipeline contribution.

Website Leadership & Digital Experience

Content Marketing & Thought Leadership & Brand Content

Analytics, Optimization & Executive Engagement

Who You Are

What's In It For You

The budgeted salary for this position in the state of Connecticut and in NYC is $165,000 - $200,000.

Salary is just one component of our compensation package and is based on several factors including but not limited to education, work experience, and certifications.

U.S. applicants must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

Company Overview

FactSet (NYSE : FDS | NASDAQ : FDS) helps the financial community to see more, think bigger, and work better. Our digital platform and enterprise solutions deliver financial data, analytics, and open technology to more than 8,200 global clients, including over 200,000 individual users. Clients across the buy-side and sell-side, as well as wealth managers, private equity firms, and corporations, achieve more every day with our comprehensive and connected content, flexible next-generation workflow solutions, and client‑centric specialized support. As a member of the S&P 500, we are committed to sustainable growth and have been recognized among the Best Places to Work in 2023 by Glassdoor as a Glassdoor Employees' Choice Award winner. Learn more at www.factset.com and follow us on X and .

At FactSet, we celebrate difference of thought, experience, and perspective. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, protected veteran status or other characteristics protected by law. FactSet participates in E-Verify.

VEVRAA Federal Contractor Request Priority Protected Veteran & Disabled Referrals for all of our locations within the state. The EEO is the Law poster is available here. FactSet Research Systems Inc. endeavors to make our website accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact recruiting@factset.com. Equal Opportunity Employment Policy : It is the policy of FactSet Research Systems Inc. ("FactSet") to provide equal employment and advancement opportunities to all qualified employees and applicants for employment regardless of their race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, physical or mental disability, genetic information, protected veteran status, pregnancy, military or military reserve obligations, or any other class or status protected by law. This policy applies to all policies and procedures related to recruitment, hiring, training, promotion, compensation, benefits, transfer, discharge, and other terms and conditions of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. If you have questions concerning this policy, please contact the Human Resources department at +1 (203) 810-1000.

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