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Channel Marketing Manager

Channel Marketing Manager

GN GroupGreenville, SC, US
2 days ago
Job type
  • Full-time
Job description

Channel Marketing Manager

Do you have experience of working in the technology or IT hardware industry, especially selling through the channel?

We are looking for a skilled marketing professional ready for the next step in their career to fill our Channel Marketing Manager position. We need someone who has experience of working in a complex IT or a technology organization in a channel marketing role. This is a remote / home office position.

This role in channel marketing has the responsibility for supporting the 'to and through channel' efforts across Jabra's channel business with our key channel partners, which can include DMR / NSP, strategically named partners and even digitally managed.

Success will be measured by the following :

  • Increased levels of partner engagement
  • Increased numbers of trading partner accounts and revenue
  • ROI of channel programs

Responsibilities :

  • Develop and execute channel marketing plans including channel communications, events, online and offline marketing
  • Own the marketing relationship for key target partners (including Managed DMR / NSP and strategic reseller partners) and develop 'to and through partner' marketing plans to drive Jabra marketing & sales priorities
  • Launch products to the partner community
  • Manage MDF fund planning and activation for the partners
  • Manage channel communications framework including email & partner sites
  • Execution of limited end customer activities as required e.g. events
  • Report on channel marketing activities and performance against agreed metrics
  • Execute on key strategic alliance initiatives within global plan
  • Work cross-functionally in the sales region, specifically between sales and marketing teams, to gain alignment and knowledge of the customer interaction and sales process.
  • Generate working knowledge of reseller channel environment to implement tactical sales and marketing materials appropriate for each channel segment
  • Research competitive channel programs and develop initiative directed at switching brand loyalty and mindshare to Jabra
  • Plan, communicate with sales and oversee the execution of channel specific product promotions and sell through campaigns.

    • Required Qualifications :

  • Bachelor's Degree (Preferred)
  • 4+ years' experience of working in B2B channel marketing or channel sales
  • Marketing experience in the B2B tech sector with proven experience of channel marketing.
  • Proven experience in planning and implementing channel programs
  • Experience in the Technology / IT / Telecoms market
  • Experience of working in a regional marketing organization performing a local or regional role
  • Project management skills with the ability to manage multiple projects simultaneously and to budget
  • Experience managing MDF or similar funding programs
  • Excellent written and verbal communicator with the ability to work and negotiate within a matrix organization
  • Experience with marketing IT systems such as CRM & marketing automation tools
  • Fluent in English (both written and verbal)
  • Customer centric approach to marketing with a strong knowledge of the sales process and understanding of current trends in the marketplace
  • Strong sense of personal drive and initiative with the ability to define project scope and maintain momentum until completion
  • Strong ability to analyze ROI on marketing spend and promotions

    • Travel : Up to 10 % (may include abroad).

    Pay Transparency Notice : The target annual compensation for this position can range from $82,000.00 - $123,000.00, inclusive of a discretionary bonus if you are an active employee as of the fiscal year-end.

    Compensation for roles at GN depends on a wide array of factors including but not limited to location, role, skill set, and level of experience

    To remain competitive, GN offers a competitive benefits package, including annual bonuses, health insurance, a 401(k) plan, and paid vacation and holidays

    We highly value a mindset, motivation, and energy that aligns with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well.

    Jabra GN welcomes applicants from all backgrounds and applicants will receive equal consideration for employment. We make life sound better by developing intelligent sound solutions that transform lives through the power of sound, enabling you to hear more, do more & be more than you ever thought possible.

    Our integrated headset and communications solutions assist professionals in all types of businesses in being more productive.

    Our wireless headsets are designed to fit any lifestyle - from sports enthusiasts to commuters and office workers. Jabra is part of the GN group, which operates in more than 90 countries across the world.

    Founded in 1869, GN group today has more than 6,000 employees.

    Disability Accommodation : If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail careers.us@gn.com or call 978-606-2210. This email and phone number is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

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    Channel Marketing Manager • Greenville, SC, US