Salesforce and Marketing Cloud Administrator

Salesforce and Marketing Cloud Administrator

Base pay range

$39.00 / hr - $44.00 / hr

About the Opportunity

Job Summary

The Salesforce and Marketing Cloud Administrator is the administrator for Salesforce and Marketing Cloud in University Advancement. With the Salesforce Marketing Cloud Manager, they are responsible for configuring and maintaining Salesforce and Marketing Cloud to ensure continued delivery of innovative, high-quality solutions to meet business needs for departments using the CRM (ascend), marketing communication tools or marketing data.

This is a temporary assignment, and expected to last nine (9) to twelve (12) months.

Duties

• Primary contact for Marketing Cloud, will analyze business needs across Advancement division recommending modifications to improve Marketing Cloud system performance, efficiency, internal business process and reporting.
• Works with customers to define requirements and mapping features to new and current business processes; collaborates with IT and third-party service providers on implementing technical solutions
• Design and implement automated marketing campaigns using tools like Journey Builder, Automation Studio and Email Studio.
• Drives and increases user adoption and ensures user satisfaction by identifying training gaps and system problems; provides training and solutions
• Collaborates with Advancement teams to execute marketing and advertising campaigns. Customer base includes the Office of the Senior Vice President, Office of Alumni Relations, Annual Giving, Planned Giving, Marketing and Communications, University Events, Parent Philanthropy Program, the Women Who Empower program, etc.
• Collaborates with cross-division teams including the Office of the Senior Vice President for Advancement and Advancement Marketing & Communications, to create target lists and advise on opportunities for marketing automation
• Collaborates with teams across the University to achieve marketing and business objectives.
• Maintains data integrity by performing data maintenance tasks such as de-duping, uploads and other data quality assurance procedures in Salesforce and Marketing Cloud
• Manages and oversees system users including creating and maintaining profiles, roles, permissions, sharing rules and queues
• Research and test changes in upcoming Salesforce and Marketing Cloud releases, as well as other integrated applications; provides recommendations when necessary to enhance efficiency and productivity
• Maintains ongoing documentation and training processes as business needs evolve or as features are added
• Assists with reporting tools to measure success of campaigns and digital presence
• Other duties and special projects as assigned

Preferred Qualifications

Key Responsibilities

Manage trainings in Salesforce Marketing Cloud for Advancement staff, prepare and maintain training documentation, and lead ongoing training sessions for Salesforce and Marketing Cloud users in University Advancement.

Meet with customers to understand email marketing campaigns

Obtain full project scope and recommend solutions utilizing Journey Builder, Automation Studio and Email Studio.

Responsibilities (continued)

Quality Assurance

Testing and Data Cleanup

Position Type

Temporary

Additional Information

Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.

Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit for more information.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

Pay Rate

$39.00 to $44.00 / hour

Seniority level

Employment type

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