Director of Sales

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.

Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 8th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

COMMUNITY NAME

Sunrise of Reston Town Center

Job ID

2025-235070

JOB OVERVIEW

The Director of Sales (DOS) is responsible for the marketing and sales planning and execution for the community. The DOS is delegated significant and discretionary powers to market their community. The DOS takes the lead in assessing the local market and developing a marketing plan tailored to the geographic region in which the community is located and developing a Sales and Marketing Budget. Through the development of a successful Sales Plan, the DOS will sell the community by advancing leads through the sales process with the objective of reaching and maintaining budgeted occupancy and revenue goals.

RESPONSIBILITIES & QUALIFICATIONS

Essential Duties

As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows :

Marketing and Sales

• Study the market and create a dynamic, successful Sales Plan.
• Use discretion and independent judgment in identifying referral sources and determining how much time to devote to particular marketing strategies.
• Develop strategy for each prospect from initial inquiry through the final decision.
• Plan each customer interaction.
• Maintain a thorough working proficiency of Customer Relationship Management lead tracking database.
• Keep all records current on a computerized lead tracking system.
• Build customer focused relationships by advancing the lead through the sales process and gaining customer commitment.
• Ensure that all team members in the community understand that sales is everyone's responsibility and are knowledgeable and trained in their role of Marketing and Sales.
• Conduct weekly strategy and advisory meetings with the Executive Director (ED).
• Submit timely weekly Flash Reports (sales results).
• Provide marketing and sales leadership to all team members.

Driving Revenue

External Business Development

Marketing Strategy

Resident Move-In Process

Financial Management

Training, Leadership, and Team Member Development

Core Competencies

Experience and Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed throughout this job description are representative of the knowledge, skills, and abilities required.

ABOUT SUNRISE

Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals - at work and in your life.

We also offer benefits and other compensation that include :

Apply today to learn why Sunrise Senior Living is a certified Great Place to Work®

PRE-EMPLOYMENT REQUIREMENTS

Sunrise considers the health and safety of its residents, family members, and team members to be one of its highest priorities. Employment with Sunrise is conditioned on completing and passing a drug test (which does not include marijuana), participating in testing requirements (e.g. Tuberculosis Test, Physical Evaluation). Covid-19 and Influenza vaccination is only required to the extent mandated by applicable federal, state, and local laws and authorities.

COMPENSATION DISCLAIMER

Selected candidates will be offered competitive compensation based on geographic location of community / office, skills, experience, qualifications, and certifications / licenses (where applicable).