Fallen Media is hiring : Social Content Producer in New York

Who we are

Fallen Media is the world’s largest short-form content studio, producing some of the most popular shows on social media— What’s Poppin , Street Hearts , Subway Oracle —and partnering with leading brands including Dunkin, Walmart, Samsung, and many more.

What we’re looking for

This is a full-time, on-site role for a Social Content Producer located in the New York City Metropolitan Area. We’re seeking a creative, resourceful, and highly organized Social Content Producer to launch and manage original shows built for TikTok, Instagram, YouTube Shorts, and the next big social platforms. In this role, you’ll own projects end-to-end—from pre-production and casting, to shoots and post-production—while keeping everything on track, on brand, and optimized for performance. The ideal candidate thrives in a fast-paced environment, balances creativity with organization, and knows how to turn ideas into highly engaging, shareable video content.

Responsibilities

Act as the “showrunner” for your series, owning the process from concept to launch

Manage timelines, budgets, staffing, and deliverables to ensure projects hit deadlines

Lead pre-production : research, scripting, casting / talent sourcing, crew coordination, and locations

Produce and direct shoots, working closely with talent on- and off-camera

Collaborate with editors and provide clear, constructive creative feedback

Build and oversee a network of freelancers and collaborators

Drive branded campaigns from ideation through delivery

Monitor performance and adapt content based on audience growth and engagement trends

Who You Are

A digital video native who lives and breathes TikTok, Instagram, and short-form culture

Skilled at creating fun, engaging, and shareable content that connects with social-savvy audiences

A confident multitasker who can juggle multiple projects and deliver consistently

A clear communicator with strong creative instincts and organizational chops

Someone who thrives in startup environments—nimble, scrappy, and ambitious

Always online, always spotting what’s next in culture and content

Qualifications

3+ years of production experience, ideally in digital / social video

Strong project management skills with proven ability to oversee multiple pipelines

Demonstrated success in producing shareable, high-performing social content

Deep familiarity with TikTok trends and Gen Z content styles (your FYP is your proof!)

Strong creative feedback skills and a sharp sense of timing / pacing in video

Content creator experience is a big plus

Salary Range

$70,000 - $85,000. Subject to further discussion based on qualifications and experience.

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