Manager, Strategic Product MarketingPiscataway, New Jersey, United States; United States

Manager, Strategic Product Marketing

The Strategic Product Marketing Manager is responsible for managing the key product line services of the Molecular Biology business. This role will be responsible for leading projects from definition through launch phase, gather customer feedback and market intelligence, and managing product lifecycle and pricing.

Reporting to : Head of Global Product Management, Molecular Biology

Location : Piscataway, NJ or US Remote

Please note this role is ideally based in Piscataway, NJ but can be remote as needed.

The estimated salary range is $90,000 - $110,000, based on experience.

Key Responsibilities :

• Manage product lifecycle including P&L, market analysis, product roadmap & strategy, pricing review, process optimization, and internal system upgrades
• Lead new / upgraded services from planning and execution to successful launch
• Conduct market research and VoC to identify trends, unmet needs, and opportunities
• Develop customer-facing materials including flyers, videos, webinars, handbooks, white papers, and promotion materials
• Routinely monitors competitive landscape for significant shifts, articulates the implications for the business, and develops appropriate responses
• Provide critical insights and recommendation based on external and internal assessment to drive sustainable growth for product lines
• Work closely with R&D and Production team to develop new products and optimize existing services through customer feedback and market trend analysis
• Collaborate with marketing team to develop GTM strategy for new service offerings, regional campaigns, promotion and initiatives
• Provide on-market support to commercial team

Education :

Qualifications :

GenScript USA Inc / ProBio Inc. is a proud equal opportunity / affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic / civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law. GenScript USA Inc. / ProBio Inc. maintains a drug-free workplace. Please note : Genscript USA Inc. / ProBio Inc. will only contact candidates through verified application sources. GenScript / Probio does not request personal information from candidates through individual email or any other platform.