Senior Marketing Specialist

Senior Marketing Specialist

The Senior Marketing Specialist is responsible for executing and managing marketing and communication projects for the Americas Valuation & Advisory service line. Daily responsibilities include project managing the creation of marketing materials, including email marketing, web content, thought leadership and research reports, capabilities materials, etc. This position is a part of the Americas Marketing Investor Services team and will collaborate with regional and corporate Marketing teams to execute on strategic vision, brand and message.

Responsibilities :

• Execution of critical marketing initiatives for Valuation & Advisory service line and product types, including the project management / coordination of marketing collateral, reports, campaigns, thought leadership and capabilities documents with distribution on multiple channels (eblasts, social media, web, internal, etc.)
• Collaborate with our Global Marketing & Research organization to develop / create marketing content that supports strategic initiatives
• Partner with marketing directors to understand business objectives and align marketing plan to these initiatives
• Partner with other service line marcom professionals to coordinate project resources
• Assist in ensuring overall achievement of financial and other targets using a robust set of key performance indicators
• Ensure global brand standards are applied, and brand positioning is supported for all marcom activities
• Understand Valuation & Advisory marketplace changing dynamics and client needs, provide proactive strategies to maintain a market-leading position against changing client priorities
• Based on growth and client retention goals, proactively develop strategies, plans and campaign with content that positions Valuation & Advisory as differentiated thought leader in the industry
• Oversee ongoing web site needs and improvements including landing pages to enable campaigns
• Create and maintain service line collateral and BD baseline content

Qualifications :

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements. The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate's experience and qualifications. The company will not pay less than minimum wage for this role. The compensation for the position is : $ 85,000.00 - $100,000.00

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated. In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email HRServices@cushwake.com . Please refer to the job title and job location when you contact us.