Junior Media Buyer Job at Digital Wolf Agency in Fort Wayne

Overview

Junior Media Buyer — The Junior Media Buyer will support the Media Buyer in planning, executing, and optimizing media campaigns to drive growth and performance for our clients. This role ensures paid media initiatives are delivered effectively and efficiently across digital platforms. The Junior Media Buyer will work with the Media Buyer to manage accounts, perform daily account maintenance, generate reports, and optimize campaigns to meet performance goals.

Essential Functions

• Assist in the execution, management, and optimization of digital media campaigns under the direction of the Media Buyer.
• Perform daily account maintenance, including budget pacing, audience adjustments, and creative checks.
• Generate performance reports and provide analysis of key metrics to inform future strategies.
• Maintain certifications in platforms such as Google Analytics, Google Ads, Meta Ads, and other relevant platforms as required.
• Utilize tools such as Google Analytics, URL Builder, and Tag Manager to support tracking and optimization.
• Set up on-site conversion tags and online event tracking.
• Keep up to date with digital marketing trends, compliance standards, and best practices.
• Participate in client meetings and internal team calls to discuss campaign performance and insights.
• Support the Media Buyer in identifying new opportunities for growth across client accounts.

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