Director of Marketing

Director of Marketing, Communications, Public Relations, and Branding

The Director of Marketing, Communications, Public Relations, and Branding leads the strategic vision, development, and execution of a comprehensive marketing, communications, and public relations strategy that elevates the mission of the Greater Birmingham Humane Society (GBHS). This role enhances the organization's image and visibility across key stakeholder groups, promotes public engagement, and fosters broad-based support for its programs and services. This senior leadership position ensures brand consistency across all platforms and leverages both traditional and emerging technologies to drive performance, storytelling, donor engagement, volunteerism, and community awareness.

Primary Objectives :

• Deep understanding of the GBHS mission, brand, and audience segments.
• Strategic development and execution of compelling, cohesive messaging that informs, inspires, and activates target audiences.
• Effective delivery of messaging across all communication platforms including digital, print, media, and AI-powered tools.

Key Responsibilities :

Planning, Budgeting, and Strategic Leadership :

AI, Technology, and Innovation :

Team Leadership and Management :

Fundraising and Development Support :

Qualifications :

Social media and content platforms (Meta Suite, LinkedIn, X)

Preferred :

Key Competencies :