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Sr. Category Insights Manager
Sr. Category Insights ManagerMars • Franklin, TN, US
Sr. Category Insights Manager

Sr. Category Insights Manager

Mars • Franklin, TN, US
4 days ago
Job type
  • Full-time
Job description

Sr Category Insights Manager

This role is part of a center of excellence team charged with the translation of shopper and market insights and analytics into the development of organizationally aligned solutions to optimize category and Mars growth. This role enables Category Leadership excellence across the organization, collaborating highly with the Sales Strategy, Marketing, and OneInsights teams to drive close linkage with customer priorities. This role serves as a key interface with field category management and field sales to deliver thought leadership through effective business solutions for the category and Mars.

What will be your responsibilities?

  • Create a center of excellence for category insights, delivering solutions to enable field sales to drive thought leadership with key customers.
  • Proactively work with the key cross-functional partners in field category / sales, sales strategy, OneInsights and brand to understand business priorities.
  • Deliver B&M Perfect Store targets, scorecard, and audit results to deliver improvement against objectives.
  • In partnership with shopper and market insights, champion Perfect Store analytics as a feeder back into the Shopper Based Design process.
  • Deliver aligned annual B&M category growth solutions toolkits to deploy to field sales.
  • Deliver aligned annual Department, Species and Category stories to deploy to field sales as a part of sales toolkits.
  • Develop, activate, and execute Portfolio Management (NBIL, SKU Optimization, etc) tools and processes with key stakeholders.
  • Support development of category management tools, while serving as consultant in execution of tools / resources to drive consistent and excellence in category leadership.

What are we looking for?

  • Bachelor's Degree in Business, Economics or related field; MBA preferred
  • 5+ years of experience in CPG sales, category leadership, analytics, or consumer and shopper insights
  • 3+ years of Category Leadership experience with an understanding of the category management process
  • Experience working with retailers in category leadership capacity
  • Demonstrated ability to translate insights into actionable solutions and ability to apply them to appropriately address business issues.
  • Advanced experience with Panel and Scan Syndicated Data (IRI or Nielsen)
  • Advanced experience with Space Management Software (JDA or Apollo)
  • Preferred Qualifications
  • 7+ years of experience in a CPG sales, category leadership, analytics, or consumer and shopper insights
  • 5+ years of Category Leadership experience with an understanding of the category management process
  • Experience working with top retailers in category leadership capacity
  • Experience working on complex projects to deploy efficient solutions
  • Experience working in the food / beverage space or pet food category

    • What can you expect from Mars?

  • Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.
  • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.
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    Category Manager • Franklin, TN, US