Global Engagement Marketing Lead, Consumer Audience Job at ResMed Inc in San Die

Global Engagement Marketing Lead, Consumer Audience

Global Engagement Marketing Lead, Consumer Audience Apply locations AU Sydney Bella Vista San Diego, CA, United States time type Full time posted on Posted 3 Days Ago job requisition id JR_038766

Let's talk about the team :

We're building the future of healthcare and looking for dreamers, builders, and leaders who want to create the best hardware & digital technology experiences.

Sleep apnea is just the start. We're building a connected health ecosystem at ResMed, and we are looking for the architects of the future consumer health experience. You are the Global Engagement Marketing Lead, Consumer Audience, responsible for driving key actions at moments that matter to drive funnel progression for people living with obstructive sleep apnea (OSA). You will direct strategies and leverage technologies to educate, support and connect – inspiring consumers to take ever-deepening sleep health actions. You harness the power of tech experiences to drive behavioral change. You possess in-depth, expert knowledge of consumer health behaviors and healthcare consumer marketing. You are driven to create strong, emotional consumer connections leading to deeper brand engagement and loyalty.

Let’s talk about the role :

Develop a deep understanding of the OSA consumer audience and their needs for nurturing given challenges of living with chronic sleep apnea.

Translate this intimate consumer knowledge to tangible and actionable communications and programming, compelling people to take action while empowering them to move forward in pursuit of better health.

Identify customer pain points and brand differentiators, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization.

Leverage marketing expertise to deliver the right message, to the right audience, at the right time, and in the right channel, to drive tangible business results.

Design opportunities for customization and personalization through audience segmentation while defining success, taking into account user experience and broader OKRs.

Foster alignment between marketing, product marketing, and product management teams to ensure cohesion.

Drive motivational tracking and coaching app uptake and ongoing engagement in support of adherence.

Partner with digital marketing, creative, and other cross-function teams to deliver comprehensive, integrated, compliant lifecycle and campaign strategies to build trust and engagement.

Lead project teams to achieve milestones and objectives by creating deep relationships with current and prospective CPAP users to maximize LTV.

Inspire regional teams to adopt proposed lifecycle-building strategies while enabling leads to build country / region-specific community programming.

Support consumer marketing efforts for pilots and experimentation in new areas within innovation and transformation teams including emerging areas and technologies, segments and partnerships.

Why You'll Love ResMed :

Impact at Scale : Your work will touch millions of lives, empowering better health on a global level.

Cutting Edge Culture : We embrace experimentation, agile development, and push the boundaries of digital.

Collaborative Community : Join a team of passionate, brilliant minds dedicated to changing the world.

Valued and rewarded : We offer a generous comp package, great flexibility, and travel to cool locations as part of this role.

Let’s Talk About You :

Minimum of 10 years' experience in healthcare marketing, preferably in the technology sector.

Deep consumer audience understanding along with behavioral changing know-how.

Understanding of content marketing strategy and how to drive measurable impact.

Demonstrated leadership abilities, with a track record of successfully navigating cross-functional teams.

Experience in global markets preferred, with an understanding of diverse market dynamics and customer needs.

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!

About Us At ResMed (NYSE : RMD, ASX : RMD) we pioneer innovative solutions that treat and keep people out of the hospital, empowering them to live healthier

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