Senior Product Marketing Manager

Senior Product Marketing Manager (Category Creation, B2B AI)

Laurel is a well-established, highly-funded B2B SaaS company that applies AI to automate timesheets for enterprise legal, accounting, and professional firms. Their platform helps these firms save time, grow profit, and answer vital efficiency questions. They have secured $150 million in total funding.

They are seeking a strategic Senior Product Marketing Manager (PMM) to act as a leader in a crucial phase of growth. This individual will partner directly with the Head of Marketing and CEO to own and drive the company's category creation efforts by defining how they position "AI Time" in the market against legacy timekeeping. This role is ideal for a senior PMM who thrives on building strategy from the ground up in a fast-paced, ambiguous environment.

Responsibilities include :

• Category Strategy & Positioning : Define how the company positions AI Time, own the core value propositions, and create the strategic narrative that translates complex AI capabilities into clear market differentiation.
• Messaging Leadership : Lead the strategy and execution of messaging across all customer touchpoints, transforming product roadmaps into compelling market stories that align with broader strategic narratives.
• Product Launch Strategy : Own the end-to-end go-to-market (GTM) strategy and execution for all new features and products, from minor (tier 3) to major (tier 1) releases.
• Sales Enablement : Create high-impact assets and campaigns designed to accelerate deal velocity, working directly with sales leadership to optimize the GTM approach.
• Market Intelligence : Drive competitive analysis and market research to inform positioning decisions, identify strategic opportunities, and support the category definition.