Product Marketing Specialist

Product Marketing Associate

This position is fully remote and available ONLY for applicants living in countries in Central America, including Guatemala, Honduras, El Salvador, Costa Rica, and Panama. Please submit your resume in ENGLISH. Resumes received in other languages will NOT be evaluated.

About the Role

We're looking for a strategic, detail-oriented Product Marketing Associate who thrives on uncovering insights and turning them into action. You'll play a key role in shaping how we understand the competitive landscape, track product performance, and position our offerings in the market. This is a hands-on role for someone who's curious, analytical, and passionate about driving go-to-market success through data and storytelling. If you're energized by fast-paced environments and love connecting the dots between data and strategy, we'd love to meet you.

Key Responsibilities

• Support competitive research and analysis to help Trax stay ahead of market trends and emerging threats.
• Deliver actionable insights that inform product strategy, positioning, and sales enablement.
• Partner with internal teams to gather customer feedback and market signals.
• Help craft compelling value propositions and enablement materials for sales teams.
• Contribute to product launches with competitive context and positioning support.
• Present findings and strategic recommendations to product, sales, and executive stakeholders.
• Track and report on the impact of competitive intelligence initiatives.

Qualifications

Preferred Qualifications

Who We Are

Alia Services is one of the renowned recruitment and payroll services' companies that operate remotely. We offer one-window solutions for entrepreneurs, small-medium enterprises, companies, corporates, and candidates. With us, a company can shape its organizational goals and objectives into reality by acquiring exceptional human capital with an easy and fast paced recruitment process.

What Do We Provide?