Paramount Pictures is hiring : Director, Paid Media in New York

Overview Lead our paid acquisition efforts across social and search channels. This role will oversee planning, execution, and optimization of campaigns that drive subscriber growth, engagement, and retention on an international level.

The ideal candidate has extensive experience leading large-scale paid media investments within the streaming / entertainment industry or in a leading media agency environment, scaling campaigns, managing cross-functional collaborators, and building high-performing teams. This is a high-impact leadership position that requires a balance of hands-on channel expertise, analytical rigor, and team management skills.

Responsibilities Lead the paid media strategy across social (Meta, TikTok, Reddit, SNAP) and search (Google Ads, Microsoft Ads) channels, with a focus on customer acquisition and growth.

Oversee the planning, execution, and optimization of multi-million-dollar media campaigns across search and social platforms.

Lead testing strategies (creative, targeting, bidding) to identify growth opportunities and improve value.

Ensure campaigns are launched on time, with accurate budgets, tracking, and reporting in place & own forecasting, pacing, and reporting for paid social and search budgets.

Collaborate with analytics, creative, lifecycle, product marketing, and finance teams to ensure paid media strategies align with broader business objectives.

Work closely with content marketing and title marketing to support show launches and evergreen subscriber growth initiatives.

Partner with external vendors, agencies, and platforms to improve effectiveness and secure alpha / beta opportunities.

Lead, mentor, and grow a team of paid media specialists, providing guidance and professional development.

Lead in innovating the team’s Mar-Tech stack, ensuring that best-in-class products are being used across channels.

Basic Qualifications BS / BA in related field preferred

8+ years of experience in paid media, with significant focus on paid social and search campaigns.

Proven success managing large-scale, multi-million-dollar budgets and optimizing spend for growth.

Deep understanding of the streaming industry, subscription models, or extensive agency experience handling entertainment or consumer tech clients.

Strong knowledge of paid media platforms (Meta, TikTok, YouTube, Google Ads, Microsoft Ads) and their role in the acquisition funnel.

Experience leading and developing teams of paid media professionals.

Highly analytical with expertise in A / B testing, attribution models, and campaign measurement.

Strong communicator with experience presenting performance insights and strategy to senior leadership.

Proficient in adapting to a high-speed, diverse atmosphere with fluctuating tasks.

Additional Qualifications Master’s degree or equivalent experience in a related field (is a plus).

Experience in standard analytics platforms (Adobe Analytics, Google Analytics, Tableau, Looker)

Deep understanding and expertise in Excel, PowerPoint, Google Drive

Knowledge using Media Mix Models / Incrementality testing to optimize campaign performance

Strong level understanding of campaign types for all major vendors in the space (Search, Performance Max, App, Demand Gen, ASC, SPARK, etc)

Working understanding of project management solutions (Airtable, Confluence, Jira, etc) and in SA360 / CM360

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels : CBSN for 24 / 7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

ADDITIONAL INFORMATION

Hiring Salary Range : $124,000.00 - 165,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

What We Offer :

Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here : https : / / www.paramount.com / careers / benefits

Generous paid time off.

An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.

Opportunities for both on-site and virtual engagement events.

Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.

Explore life at Paramount : https : / / www.paramount.com / careers / life-at-paramount

Paramount is an equal opportunity employer (EOE) including disability / vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits / programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https : / / www.paramount.com / careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.

Nearest Major Market : Manhattan

Nearest Secondary Market : New York City

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In Summary : Paramount+ is a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global . Paramount+ combines live sports, breaking news, and mountain of entertainment . The ideal candidate has extensive experience leading large-scale paid media investments within the streaming / entertainment industry .

En Español : El candidato ideal tiene una amplia experiencia liderando inversiones de medios pagados a gran escala dentro de la industria del streaming / entretenimiento o en un entorno líder de agencias mediáticas, con enfoque en adquisición y crecimiento de clientes. Superviene las campañas, dirige los colaboradores interfuncionales y construye equipos de alto rendimiento. Esta es una posición de liderazgo de alto impacto que requiere un equilibrio entre el conocimiento práctico, rigor analítico y gestión del equipo de TikTok. Responsabilidades Lidera la estrategia de medios de pago a través de canales sociales (Meta, Ensure, Reddit, SNAP) y búsqueda (Google Ads, Microsoft Ads), con un enfoque más amplio en la compra y el crecimiento del cliente. Trabajar en estrecha colaboración con el marketing de contenidos y la comercialización del título para apoyar los lanzamientos de programas y las iniciativas de crecimiento de suscriptores siempre verdes. Colaborar con proveedores externos, agencias y plataformas para mejorar la eficacia y asegurar oportunidades alfa / beta. Dirigir, mentor y hacer crecer un equipo de especialistas en medios pagados, proporcionando orientación y desarrollo profesional. Liderar en innovar la pila Mar-Tech del equipo, asegurándose de que los mejores productos de su clase están siendo utilizados a través de canales. Qualificaciones básicas BS / BA en el campo relacionado prefieren más de 8 años de experiencia en medios de pago, centrándose significativamente en campañas sociales y de búsqueda pagadas. El éxito comprobado manejo a gran escala, presupuestos multimilionarios y optimización de la transmisión de anuncios. Comprensión profunda de la industria, modelos de subscripción o una amplia experiencia de gestión de la agencia profesionales de entretenimiento o clientes. Experiencias adicionales (Meta-, adquisiciones superiores, maestría) en estrategias de medios de comunicación se adaptan ampliamente al nivel de calidad de funcionamiento de Google Ads, así como desarrollando experiencias avanzada de liderazgo de alta velocidad en el ámbito tecnológico y de la comunicación con un alto calificador. Experiencia en plataformas de análisis estándar (Adobe Analytics, Google Analytics, Tableau, Looker) Conocimiento profundo y experiencia en Excel, PowerPoint, Google Drive Knowledge utilizando Media Mix Models / Incrementality testing para optimizar el rendimiento de la campaña Un nivel sólido de comprensión de los tipos de campañas para todos los principales proveedores del espacio (Search, Performance Max, App, Demand Gen, ASC, SPARK, etc.) Además de la capacidad de transmitir en directo otras cadenas de Paramount Streaming : CBSN para noticias 24 / 7, CBS Sports HQ para noticias deportivas y análisis, ET Live para cobertura de entretenimiento. INFORMACIÓN ADICIONAL RANGUAJE salarial : $124,000.00 - 165,000.00. El rango salarial de contratación para este puesto se aplica a Nueva York, California, Colorado, estado de Washington y la mayoría de las demás geografías. Comenzar el pago del solicitante exitoso depende de una variedad de factores relacionados con el trabajo, incluyendo pero no limitado a la ubicación geográfica, demandas del mercado, experiencia, capacitación y educación. Los beneficios disponibles para esta posición incluyen plan médico, odontológico, visión 401k), seguro de vida, prestaciones por discapacidad, programa de asistencia escolar y PTO o, si corresponde, según lo dictado por el conveniente Acuerdo Colectivo. Esta oferta es un bono completo. En Paramount, el espíritu de inclusión se alimenta en todo lo que hacemos, tanto en pantalla como fuera. Desde la programación y las películas que creamos hasta los beneficios / programas para empleados e iniciativas de divulgación del impacto social, creemos que las oportunidades, acceso, recursos y recompensas deben estar disponibles y beneficiar a todos. Paramound está orgulloso de ser un lugar de trabajo de igualdad de oportunidades. Estamos comprometidos con oportunidades de empleo iguales independientemente de raza, color, etnia, ascendencia, religión, credo, sexo, origen nacional, orientación sexual, edad, estado de ciudadanía, estatus matrimonial, discapacidad, identidad de género, expresión de genero y estatus de veterano.