TLC Plumbing & Utility is an award-winning company with a life-changing culture, and we are always looking for experienced individuals to join our team.
TLC’s mission is to provide a stable work environment while being respected among our peers. This is supported by our core values of honesty, hard work, respect, compassion, and consistency.
We have helped more people obtain their license(s) than any other company in New Mexico.
Job Description
The SEM (Search Engine Management) Manager will be responsible for managing all aspects of our pay-per-click advertising campaigns across Google as well as Local Service Ads.
Job Responsibilities
- Develop and implement LSA and PPC strategies to drive traffic, leads, and conversions for all services including but not limited to plumbing, heating, cooling, and electrical services.
- Conduct keyword research, ad copywriting, and campaign setup to optimize campaign performance and maximize ROI.
- Monitor and analyze campaign performance data regularly to identify areas for improvement and optimization.
- Manage LSA and PPC budgets effectively, ensuring optimal allocation of funds to achieve campaign objectives.
- Stay updated on industry trends, best practices, and algorithm changes to continually improve campaign performance.
- Collaborate with internal teams, including marketing, sales, and operations, to align LSA and PPC efforts with overall business goals.
- Provide regular reporting and analysis on campaign performance, highlighting key metrics and insights to leadership.
Job Requirements
- 3 years + experience
- Bachelor's degree in marketing, advertising, or a related field a plus.
- Proven experience managing PPC campaigns, preferably in the home services or construction industry.
- In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms.
- Strong analytical skills and experience using analytics tools to interpret campaign performance data.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
- Google Ads certification and experience with Google Analytics.
Salary
$50,000 - $70,000 ( depending on experience)
Benefits
- Medical Insurance
- Dental & Vision Insurance
- Employer-Provided Life Insurance
- 401K
- Multi-site Health Clinic
- Paid Continuing Education
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