Lifecycle Marketing Manager
Practice BetterSpringfield, MA, US- Full-time
Lifecycle Marketing Manager
At Practice Better, we believe practitioners and their clients deserve better. We're changing how health and wellness practitioners work by building a modern EHR designed to support their clients' health and their practice.
We're on a mission to help millions of practitioners build the independent practice of their dreams. Founded in 2016, we're built by practitioners, for practitioners. In 2023, we acquired That Clean Life, the #1 nutrition planning software for nutrition-based care. With tens of thousands of customers in 70+ countries worldwide, we're honored to be the EHR of choice for practitioners in private practice. And we're just getting started.
Job Title : Lifecycle Marketing Manager
Location : Candidate must be located in Canada, preferably GTA region. Our office is located in Toronto, ON, Canada, but the role is remote / hybrid / flexible.
Reports to : Director of Lifecycle Marketing
About the Role
We're seeking a strategic and hands-on Lifecycle Marketing Manager to help us achieve our ambitious growth goals. This high-impact role offers the opportunity to shape how Practice Better engages and supports customers throughout their entire journey with our platform.
As our Lifecycle Marketing Manager, you'll lead the strategy and execution of multi-channel customer experiences that drive Product-Led Growth. Your focus will be on optimizing every touchpoint from initial signup through long-term retention, ensuring customers quickly realize value and achieve ongoing success with Practice Better.
Your Impact
This is an exciting opportunity to be a customer advocate while directly influencing Practice Better's growth trajectory. You'll play a critical role in shaping the future of our customer experience, creating lasting value for health and wellness practitioners while driving measurable business outcomes.
What You'll Do
- Design and implement comprehensive onboarding, activation, and retention strategies that accelerate conversion and product adoption
- Optimize the end-to-end customer journey to reduce time-to-value and increase engagement
- Craft data-driven, personalized experiences tailored to customers' unique needs at every stage of their lifecycle
- Collaborate cross-functionally with Customer Experience, Product, and Marketing teams to ensure an integrated growth approach
- Analyze customer behavior and lifecycle metrics to continuously improve program performance
- Champion customer experience initiatives that drive both customer advocacy and business growth
What You'll Bring
Who You Are
Our Perks and Benefits
Practice Better is an equal-opportunity employer. When you apply for a role at Practice Better, your application will be considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We are committed to providing accommodations for applicants with disabilities during the application and interview process. If you require assistance or accommodations due to a disability, please let us know.
We know there is no perfect applicant for any role. So, whatever your path, we're glad it brought you here. We encourage you to apply if you think you're right for the role.
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