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Senior Manager, Paid Media & Partnerships

Senior Manager, Paid Media & Partnerships

PartnerCentric, Inc.New York, NY, US
4 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

The Senior Manager, Paid Media and Partnerships plays a pivotal role within PartnerCentric's Partnership Development Center of Excellence. This role combines strategic thinking with hands-on relationship management to identify, grow, and optimize high-value partnerships that drive measurable client revenue.

This individual will help shape the future of performance-based marketing by blending intellectual curiosity, commercial acumen, and a forward-thinking approach to partner development, particularly across emerging ecosystems like AI-driven media, Retail Media Networks, and the evolving Affiliate & Creator Economy.

Who You Are

You're a strategic connector who thrives at the intersection of relationships, data, and innovation. You see the potential in new ecosystems, whether AI shopping assistants, content creators, or fintech reward partners, and can translate that vision into actionable growth strategies. You're naturally curious, commercially sharp, and motivated by the challenge of building what's next.

A Week in the Life

As a Senior Partnership Manager, you will support the company's publisher ecosystem strategy while actively collaborating with key clients on recruitment and strategic initiatives, and cultivating strategic relationships with a broad and constantly evolving publisher ecosystem. Your week might include :

  • Monday : Researching and analyzing the latest trends and challenges in the publisher ecosystem, such as AI advancements, privacy regulations, or emerging Retail Media Networks (RMNs), to develop insights for internal teams and clients.
  • Tuesday : Contributing to a thought leadership session with account managers and client services, discussing market shifts and actionable strategies for publisher recruitment.
  • Wednesday : Presenting to a key client about new trends in the publisher space and providing data-driven, actionable recommendations to adjust their strategy.
  • Thursday : Meeting with prospective innovative publishers to discuss collaboration opportunities and integrating them into both the company's strategy and client programs. Coach a team member through a complex negotiation or partner proposal.
  • Friday : Leading the creation of a report based on proprietary tools and data, showcasing the impact of emerging publisher trends and recommended actions for clients.

Key Responsibilities

  • Strategic Partnership Development
  • Identify and cultivate relationships with high-value partners across affiliate, influencer, creator, fintech, and lead generation ecosystems.
  • Explore and evaluate emerging partner categories, including AI-powered commerce, GEO / AEO partner targets, paid media, and Retail Media Networks, for client fit and innovation potential.
  • Translate client objectives into strategic partnership plans that align with their affiliate program goals and drive incremental performance.
  • Collaborate with the Director of Partnership Development to evolve PartnerCentric's partnership roadmap in line with market trends.
  • Relationship Management & Growth
  • Own and manage a portfolio of strategic partner relationships; serve as the key point of contact for performance growth, co-marketing, and innovation discussions.
  • Negotiate commercial agreements and revenue share models with partners in alignment with client and agency objectives.
  • Act as an advocate for partners internally, ensuring their value propositions are understood and leveraged across client teams.
  • Team Leadership & Development
  • Manage and mentor a small team of Partnership Managers or Associates, supporting their professional growth and ensuring strong collaboration across departments.
  • Provide coaching on partner strategy, negotiation, and communication skills; foster curiosity, accountability, and creativity within the team.
  • Support the Director of Partnership Development in developing scalable systems for partner recruitment, enablement, and performance tracking.
  • Cross-Functional Collaboration
  • Partner closely with the Client Services and Data & Insights teams to ensure partner strategies align with client performance goals and FUSE innovation priorities.
  • Contribute to thought leadership, partner education sessions, and case studies highlighting partner success stories and innovations.
  • Leverage AI-powered tools and PartnerCentric's proprietary FUSE technology to surface insights, assess performance, and identify areas of opportunity.

    • Key Performance Indicators (KPIs)

  • Growth in publisher recruitment and contributions to client revenue from recruited publishers.
  • Positive client feedback and satisfaction related to strategic publisher initiatives.
  • Increased adoption of RMN, Answer Engine Optimization (AEO), and Amazon-focused strategies by clients.

    • Qualifications

  • 5+ years of experience in affiliate, partnerships, influencer, or performance marketing.
  • Highly curious, forward-thinking, and motivated to shape the future of partnership marketing.
  • Strong understanding of affiliate ecosystems, including content commerce, creator partnerships, fintech, and emerging digital media.
  • Familiarity with Retail Media Networks (e.g., Criteo, Koddi, CitrusAds), Programmatic Platforms (e.g., TradeDesk, DV360), AI-Authority Media (e.g., Reddit, Quora), and AI-led partner strategies to create visibility and ranking in Answer Engines is a plus.
  • Proven ability to manage partner relationships, negotiate agreements, and drive measurable results.
  • Experience managing or mentoring team members.
  • Excellent communication, presentation, and collaboration skills; comfortable representing PartnerCentric to senior-level stakeholders.
  • Experience with platforms such as Impact, CJ, Partnerize, or Rakuten preferred.

    • Benefits & Perks

  • Competitive salary and bonus structure.
  • Comprehensive health, dental, and vision insurance.
  • 401(k) plan with employer matching.
  • Flexible remote work
  • Generous Flex Days policy and observed company holidays.
  • Opportunities for professional growth through training and leadership development programs.
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