Digital Content Strategist

Job Description

Job Description

Salary : $70K - $75K / year

Digital Content Specialist

Summary

JNH Lifestyles is a leading sauna manufacturer with over 30 years of experience promotingjoyful, natural, and healthy living. Known for our commitment to stellar customer service and innovation, we design wellness products that bring spa-quality experiences into our customers homes.

We are currently seeking a creative and experienced Digital Content Strategist to help grow and manage our digital presence. This full-time, in-office role in Irvine, California, is ideal for someone who is passionate about storytelling, skilled in multimedia content creation, and driven by data-backed strategy. Youll play a key role in shaping our online brand, engaging our community, and supporting continued growth across web, email, and social platforms.

Responsibilities

• Strategically plan, develop, and implement comprehensive digital content strategies and campaigns, including promotions, email marketing, social media initiatives, and special eventsall aligned with broader marketing and business goals.
• Create and lead the production of original, high-quality digital contentincluding video, images, infographics, and copydemonstrating creativity, originality, and aesthetic judgment in a recognized artistic discipline.
• Exercise significant independent judgment in defining content scope, messaging, format, and distribution strategy, ensuring alignment with brand standards and measurable business objectives.
• Analyze and interpret content performance metrics (e.g. traffic, engagement, conversions, ROI), and independently recommend and implement data-driven optimizations.
• Continuously research emerging digital trends, tools, and platform features, making proactive recommendations and implementing innovations to keep content strategies current and effective.
• Serve as the primary liaison for internal stakeholders across design, development, and sales teams, ensuring brand and messaging consistency throughout all digital channels.
• Design and implement SEO strategies across digital content to improve organic search visibility and inbound performanceapplying specialized knowledge and decision-making authority.
• Independently manage the companys digital presence, including website content, social media platforms, daily publishing, audience engagement, and brand voiceensuring platform optimization, consistency, and crisis response where needed.
• Respond to customer reviews and feedback across platforms, using professional discretion to protect and enhance brand reputation and community trust.
• Lead or significantly contribute to cross-functional projects, including product launches, media production, and marketing campaignsexercising high-level discretion and project ownership from start to finish.

Qualifications

Benefits

At JNH Lifestyles, we understand that benefits matter. As a valued member of the Team, you will have access to the following :

Must be authorized to work in the United States

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.