VP, Field Marketing (Hybrid)

Vice President Of Field Marketing

Location : Atlanta, Georgia

Job Type : Permanent

Salary : $200,000 - 230,000 per year

We are seeking an accomplished leader to take on the role of Vice President of Field Marketing! You will be responsible for developing and executing targeted regional and community-level marketing strategies crucial for driving brand awareness, customer engagement, and sales performance across our homebuilding divisions. This highly visible leadership position requires you to collaborate closely with corporate marketing, division leadership, and sales teams. You will ensure consistent brand messaging and lead the creation of targeted, effective marketing initiatives that are precisely tailored to the needs of local markets. Join us to directly impact sales growth and local market success!

Responsibilities :

Develop and execute the annual marketing plan aligned with corporate and growth objectives, including lead generation, appointment setting, and community visit targets.

Build on national customer segments to refine local customer demographic, psychographic, and geographic insights.

Lead analysis of the competitive landscape and local housing market trends.

Partner with Sales, Product, Finance, and DPs / APs to ensure alignment between marketing initiatives and business objectives across all divisions, driving a unified approach to customer acquisition and retention.

Partner with Division President and Finance to optimize the field marketing budget, ensuring fiscal responsibility and maximizing return on investment.

Collaborate with Corporate Marketing to adapt and deploy national campaigns locally while ensuring brand consistency and compliance with regulatory standards.

Partner with cross-functional teams to implement enhancements that elevate the customer experience, including digital tools, website improvements, and in-community activations.

Support the end-to-end customer journey, offering seamless and personalized communication strategies throughout the shopping experience.

Oversee the creation and execution of targeted marketing initiatives designed to generate high-quality leads, increase inbound traffic, and drive appointments for each division.

Develop and manage community-focused marketing campaigns, including grassroots activations, local partnerships, and events that strengthen brand presence and foster customer loyalty.

Partner with Marketing Customer Insights & Experience team to establish key performance indicators (KPIs) for each initiative, track progress, and regularly report on the success of lead generation, traffic growth, and appointment setting activities, adjusting strategies as necessary to meet goals.

Lead, inspire, and develop a high-performing field marketing team.

Qualifications :

Strong understanding of regional homebuyer demographics, sales cycles, and competitive positioning.

Knowledge of Salesforce, HubSpot, and marketing automation tools to enhance lead nurturing.

Experience with developing local marketing strategies.

Ability to analyze regional sales trends, buyer behaviors, and campaign performance metrics.

Experience developing regionalized marketing campaigns that drive on-site engagement and lead generation.

Experience organizing homebuyer events, grand openings, and real estate networking partnerships.

Bachelor's degree in Marketing, Business, or a related field (MBA preferred).

10+ years of marketing experience, with at least 5 years in a leadership role within homebuilding, real estate, or a related industry.

Equal Opportunity Employer : Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including : medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.