Digital Communications Manager

Job Description

Job Description

Digital Communications Manager

Reports to :       Chief Marketing Officer                           Team :             Communications

Supervisory :      Non-Supervisory Position                       FLSA Status :   Full-Time, Exempt

Location :            Washington, DC                                        Telework :       Yes

Timeline :          The review process of applications will begin on October 7, 2025.

Salary Range :   $65,000 to $75,000

Location :            This position is based in Washington, DC

Who We Are

Americans for the Arts (AFTA) strengthens the arts from the ground up – supporting advocacy that empowers communities, develops arts leadership, and produces field-informed research. We shape national arts policy to reflect the realities and aspirations of artists, organizations, businesses, and communities nationwide. We champion the arts as a unifying and essential force in American life.

An Overview of the Communications Team

Led by the Chief Marketing Officer (CMO), the Communications team ensures a cohesive and impactful marketing and communications strategy across all platforms. This includes overseeing media relations, content development, and advocacy messaging, working closely with our government affairs, programs, research, and development teams and the Arts Action Fund (AAF) to craft compelling narratives. Communications is integral in our brand promotion, audience engagement, and digital outreach, ensuring our online presence and marketing campaigns align with advocacy initiatives.

The Communications team is currently comprised of a CMO, Director of Communications, and Web Developer. We are ready to hire a Digital Communications Manager to amplify our mission, engage stakeholders, and drive policy influence at the national level.

An Overview of the Role

The Digital Communications Manager plays a critical role in executing AFTA’s digital engagement strategy, ensuring that our advocacy goals, policy priorities, and brand visibility are effectively communicated across all digital platforms. This position manages social media, email marketing, website content, and digital advertising to engage key audiences, including policymakers, local arts agencies, grassroots advocates, and the public.

Working directly with each member of the Communications team, through cross-functional collaboration, and in partnership with the AAF, our affiliate 501(c)4 organization, this position ensures a cohesive digital presence that mobilizes advocates, amplifies policy messaging, and strengthens AFTA’s and the AAF’s national influence.

Division of Labor between 501c3 and 501c4

This role is considered a matrixed role, responsible for duties that support both Americans for the Arts (501c3) and the Arts Action Fund (501c4), which are legally two separate entities. You will be responsible for tracking your time worked across both organizations, having some responsibility associated with collaborative mission-driven fundraising between AFTA and the AAF (within legal and tax parameters). Approximately 30-40% of your hours worked will be allocated to the 501c(4).

The Key Responsibilities

Digital Strategy & Campaign Execution

• Develop and implement multi-channel digital campaigns that support AFTA’s advocacy, fundraising, and public engagement efforts.
• Ensure alignment between digital content, advocacy messaging, and policy priorities in collaboration with the Government Affairs team and AAF.
• Use Search Engine Optimization (SEO), paid media, and audience targeting strategies to expand AFTA’s digital reach and increase supporter engagement.
• Track and report on digital campaign performance, using analytics to optimize strategy and impact.

Social Media & Online Engagement

Website & Content Management

Email Marketing & Digital Advocacy

Data Analytics & Performance Optimization

The Experience and Skills That Matter Most

The ideal candidate will have a strong background in social media management, email marketing, online engagement strategies, and experience developing and leading social media influencer campaigns, in addition to :

More About Americans for the Arts and the Benefits Available to Staff

The State of AFTA

Following a period of significant organizational change, AFTA is continuing to evolve in ways that will increase its effectiveness and trust within the field.

The onboarding of our new CEO in March 2025 laid the foundation for steady long-term leadership and trust building to meet the needs of our staff, members, stakeholders, and the public. The hiring of the Digital Communications Manager is the next step to equipe AFTA with the framework necessary to meet the challenges ahead.

It is critical that our incoming Digital Communications Manager be a trusted and reliable team member, to advance our organizational success. Our ideal candidate will have a strong background in social media management, email marketing, online engagement strategies, and experience developing and leading social media influencer campaigns. This position is essential to establishing AFTA as a leader in the current and future economic, political, and cultural environment of America in 2025 and beyond.

Work Hours & In-Office Requirements

AFTA is open weekdays, operating on a 37.5-hour work week (7.50-hour day), with the core business hours of 10 : 00 – 4 : 00 pm ET. Our in-office policy requires employees to work from the office at least 1 day a week.

Compensation and Benefits

The compensation range for this position is $65,000 to $75,000 and will be commensurate with the scale and scope of experience. The total compensation package includes medical, dental, and vision insurance, 403b employer contributions, and a generous time-off package, including paid parental leave. Employees are also eligible to participate in short-and-long-term disability, life insurance, Flexible Spending Account (FSA), Employee Assistance Program (EAP), and professional development opportunities.

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