Growth Marketing Manager (South Miami)

About Beycome

Were a fully digital platform that lets people buy and sell homes without paying commissions or dealing with layers of middlemen. Were here to make housing more affordable and put control back in peoples hands, powered by tech instead of old-school gatekeepers.

Were tiny but mighty : 18,000 homes closed, more than $208M saved for our users, all with a team of 6 and our AI sidekick, Artur. We're scrappy, obsessed with product, and allergic to the way things have always been done.

And yes, we move fast, break outdated norms, and have fun doing it.

Position Summary

This role is huge for us. Were looking for a Performance Marketing Manager who isnt just good... but wildly creative, unafraid to test the unexpected, and excited to play in the deep end. Someone who can look at a blank page and get excited, not scared. Someone who goes beyond ads and thinks movements, moments, hooks, emotion, and data-powered creativity.

Youll own the full funnel across channels, from first click to long-term retention. Youll experiment like crazy, measure everything, and bring ideas that surprise us in the best way. If your brain lives at the intersection of numbers and creativity, lets talk.

This isnt a maintain whats working role. Its a help redefine how real estate marketing happens role. Big playground. Big expectations. Big upside.

Key Responsibilities

Lead paid growth on Meta, Google, YouTube, TikTok, and programmatic

Build and optimize funnels that actually convert, not just look pretty

Create attribution models and connect spend to CAC, LTV, and payback like a pro

Partner with product and engineering to level up activation and retention

Manage tracking, deep-linking, and retargeting with AppsFlyer / Firebase / Adjust

Build and run constant A / B tests (creative, audiences, landing pages)

Collaborate with creative on scroll-stopping ads (UGC, video, weird, fun, bold)

Own budgets, scale winners, kill losers fast

Report results and insights directly to leadership

Qualifications

47 years in performance or growth marketing ( real Badass)

Deep knowledge of Google Ads, Meta, TikTok, GA4

Strong with data, attribution, CRM, and performance tools

Skilled in Looker Studio, Tableau, or similar

Creative brain + analytical brain, both turned up to 10

Moves fast, thinks different, tests nonstop, loves learning

Success Metrics

Lower CPL & CPI

Higher LTV / CAC

Better retention & re-activation

Clear, trackable ROI & revenue lift