Social Specialist | Advertising Operations Job at Atlas Obscura in New York

Social Specialist | Advertising Operations

About Atlas Obscura

Atlas Obscura is a community platform for travelers looking to explore the world's hidden wonders. Through our website, mobile app, books, podcasts and other channels, we celebrate the world's most curious places, extraordinary experiences, and passionate communities. We blend high-quality editorial content with public submissions to create a unique platform that we are building out to feature more planning, memory sharing, and real-time travel tools.

Position Overview

The Advertising Operations team is focused on hands-on-keyboard activation of Atlas Obscura's direct sold and advertising campaigns - inclusive of tagging, trafficking, buying, & more. They serve as the in-house experts on how & where to use the right digital platforms, and use them well, to achieve the media and business goals of our clients, ensuring best in-class campaign performance. We ensure consistency, governance, and support around platform usage and activation activities, and aid in all building, buying, optimization, and reporting efforts.

Key Responsibilities

• Own clients' Paid Social media efforts, including campaign planning, setup, QA, and optimization across platforms such as Meta, TikTok, Pinterest, X, Snapchat, and Reddit.
• Work effectively with team members to complete day-to-day tasks, coordinate cross-functional projects, and influence decisions and outcomes.
• Create new processes based on industry-leading best practices, and identify and optimize process inefficiencies or gaps for smoother, more efficient workflows.
• Formalize well-run and mature processes into long-term documentation for future client team reference.
• Use internal and external tools and processes for daily tasks, including Slack, GSuite, Boostr, Airtable, Pressboard, etc.
• Stay up-to-date on paid media offerings across platforms such as Meta, TikTok, Pinterest, X, Snapchat and Reddit and identify opportunities to utilize those new formats with Atlas Obscura's content offering to better serve our clients.

Qualifications

Required :

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Skills & Attributes

What We Offer

Atlas Obscura is committed to building a diverse team that reflects the community we serve. We encourage applications from candidates of all backgrounds and experiences.

Location

This role is based in our NY headquarters with hybrid work. Occasional travel may be required for company or client meetings.