Director, Field Marketing

Overview

Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.

As the Director of Demand Generation & Field Marketing, you will be the strategic architect driving regional demand generation initiatives that generate a continuous pipeline of high-quality leads and measurable revenue growth. Based in New York or San Francisco, you will lead a team of field marketers, build cross-functional strategies and execute high-impact campaigns that strengthen Navan’s brand equity and accelerate market traction.

What You'll Do

Plan, manage, and execute multiple concurrent high-impact events, trade shows, virtual events, and experiential campaigns that resonate with target audiences and drive lead acquisition.

Lead and inspire a team of field marketers, fostering collaboration across Marketing Ops, Sales, and Content teams to create integrative strategies and execute high-ROI campaigns.

Oversee the planning, budgeting, and execution of a robust portfolio of high-impact events—including trade shows, virtual events, and experiential activations—ensuring that every engagement resonates with target audiences and drives measurable lead acquisition.

Establish and refine end-to-end processes for campaign planning, execution, and lead handoff, working closely with Sales and Analytics teams to ensure seamless integration from marketing initiatives through to pipeline conversion.

Leverage data-driven insights and advanced marketing analytics tools to continuously monitor, measure, and optimize campaign performance against defined KPIs, driving agile adjustments to maximize ROI.

Negotiate and manage vendor contracts, ensuring best-in-class support for marketing asset creation and event operations while efficiently managing budgets.

Collaborate with the Marketing Ops and Sales teams to ensure seamless lead handoff processes, ensuring each campaign directly contributes to revenue growth and pipeline development.

Utilize marketing analytics tools to continuously track, measure, and optimize campaign performance against defined KPIs, adjusting strategies to maximize ROI.

Manage budgets, negotiate vendor contracts, and oversee the production of compelling marketing collateral and digital assets to support demand generation efforts.

Foster collaboration within the team, mentoring junior marketers while championing innovative, agile tactics to accelerate demand.

What We're Looking For

You hold a Bachelor’s degree in Marketing, Business, Communications, or another relevant field; an MBA or advanced degree is a plus.

You bring 7+ years of relevant experience in demand generation, field marketing, or event marketing, ideally within B2B SaaS, travel or technology sectors.

You have a proven track record of designing and executing demand generation campaigns that have consistently driven measurable growth and pipeline development.

You excel in a fast-paced environment, combining strategic thinking with exceptional project management, communication, and leadership skills.

Pay and Details

Pay Range : $138,750 USD - $269,000 USD

The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate’s starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate’s skills and experience, market demands, and internal parity. For roles with on-target-earnings (OTE), the pay range includes both base salary and target incentive compensation. Target incentive compensation for some roles may include a ramping draw period. Compensation is higher for those who exceed targets. Candidates may receive more information from the recruiter.

Details

Seniority level : Director

Employment type : Full-time

Job function : Marketing and Sales

Industries : Software Development

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