Sr Analyst, Customer Marketing

Sr Analyst, Customer Marketing

The Customer Marketing Sr. Analyst is responsible for supporting all functional areas related to customer analytics. This role will use customer data to help identify opportunities, improve broader understanding, enhance functional support of customer personalization, assist with marketing strategy / modeling / implementation, and answer business questions related to our customers. In addition, this role is expected to be a team lead and subject matter expert in the TSC Customer Database for all business partners.

Essential Duties and Responsibilities (Min 5%)

Become a functional expert in customer data, which includes but is not limited to defining data elements, providing input on data structure, creating & maintaining business reporting, and aiding in training documentation as needed.

Lead high priority projects to ensure efficient, accurate, and on-time delivery

Support and align priorities to meet customer and business needs through consistent communication with key partners

Provide recommendations to help guide Customer Analytics strategy

Lead internal team member training with potential to lead a direct report

Work cross functionally with various stakeholders across the company to identify customer data needs and provide insights, analytics, dashboarding, or reporting support

Drive implementation of Customer modeling and support deployment of personalization

Develop and interpret customer dashboards and findings to business leadership

Troubleshoot dashboards and reporting through knowledge of the databases and toolset

Training end users on new reports and dashboards and modeling / implementation

Required Qualifications

Experience : 3-4 years' experience in Retail Analytics or related business. Education : Bachelor's Degree in Business, Statistics, Finance, or equivalent experience. Any suitable combination of education and experience will be considered.

Preferred Knowledge, Skills or Abilities

Expert level SQL skills. Expertise in other programming language(s) preferred

Experience with Alteryx / Tableau

Demonstrated experience leading people through training or project management

Expertise with large data sets and relational databases

Ability to tell the customer data story clearly and concisely for various audiences, including leadership

Experience working with Customer Data preferred

Experience with Retail POS or Loyalty Program Data

High-level written and verbal communication skills

Proficiency in Microsoft Office products

Speak, read, and write effectively in the English language

Working Conditions

Normal office working conditions

Physical Requirements

Sitting

Standing (not walking)

Walking

Kneeling / Stooping / Bending

Driving a vehicle

Reaching overhead

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his / her supervisor.