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Community Manager
Community ManagerRutherford Management Company • Santa Rosa, CA, US
Community Manager

Community Manager

Rutherford Management Company • Santa Rosa, CA, US
23 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Community Manager

Lead the Welcome. Set the Standard. Love What You Do.

Location : Santa Rosa, CA | Company : Rutherford Management Company

At Rutherford Management Company, our Community Managers are both business leaders and hospitality leaders , balancing financial stewardship with exceptional resident experiences.

This role is responsible for all aspects of community operations , including leasing, marketing, financial performance, resident experience, and team leadership. The Community Manager personally drives leasing and marketing efforts while leading the on-site team to meet occupancy, financial, and service goals.

Essential Functions

Leasing & Marketing

  • Serve as the primary leasing agent : conduct tours, follow up with prospects, process applications, and execute leases.
  • Develop and implement marketing strategies to drive qualified leads, including online presence, outreach, social media, and local partnerships.
  • Monitor leasing activity, conversion ratios, and traffic sources; adjust tactics to achieve occupancy and leasing velocity goals.
  • Lead renewal strategies by proactively engaging residents, presenting renewal offers, and ensuring timely lease execution.
  • Regularly review market comps and make pricing recommendations to remain competitive.

Financial & Operational Leadership

  • Manage property-level performance, including revenue growth, expense control, and budget compliance.
  • Prepare and review monthly financials, variance reports, and forecasts in partnership with the Regional Manager.
  • Ensure timely rent collection, delinquency resolution, and compliance with all company policies and procedures.
  • Coordinate preparation of market-ready units with Service Team members, minimizing vacancy days and ensuring high-quality presentation.
  • Conduct weekly property walks and annual unit inspections to uphold RMC standards and proactively identify asset preservation needs.
  • Resident Experience

  • Deliver a hospitality-first resident experience , ensuring all interactions are professional, personalized, and solutions-oriented.
  • Address resident concerns promptly and thoughtfully, balancing empathy with policy compliance.
  • Promote community engagement events and initiatives to build a strong sense of belonging.
  • Support online reputation management through resident surveys, review platforms, and consistent follow-up.
  • Team Leadership

  • Recruit, hire, train, and supervise property team members (Service Managers, Service Technicians, etc.).
  • Provide coaching, performance feedback, and professional development aligned with RMC's leadership values.
  • Coordinate work schedules and approve payroll hours while maintaining labor cost controls.
  • Foster a culture of collaboration, accountability, and recognition consistent with our core values.
  • Risk & Compliance

  • Maintain compliance with Fair Housing and all applicable landlord-tenant laws.
  • Proactively identify and address risk management concerns related to safety, liability, and resident conduct.
  • Manage eviction processes, legal issues, and vendor relationships in accordance with RMC policy.
  • Ensure documentation, contracts, and resident files are complete, accurate, and audit-ready.
  • Knowledge, Skills & Experience

  • Minimum of 3 years in multifamily property management, with at least 2 years in a supervisory role.
  • Demonstrated leasing success with strong closing ratios and occupancy performance.
  • Proven ability to develop and execute creative marketing campaigns that drive results.
  • Strong financial acumen with experience in budgeting, variance analysis, and NOI growth.
  • Proficiency with property management software (Entrata preferred) and Microsoft Office Suite.
  • Strong communication, interpersonal, and leadership skills; ability to balance hospitality with accountability.
  • Knowledge of California landlord / tenant law, Fair Housing regulations, and property risk management.
  • Company Culture

    RMC is a hospitality-driven, innovation-forward company where Community Managers set the tone for excellence in resident experience and operational performance. We believe in :

  • RISE 2.0 Programs for growth, recognition, and innovation.
  • MyRISE Ownership Program for employee empowerment and shared success.
  • Hospitality-First Service as our brand identity.
  • Collaborative Leadership rooted in our CARE model.
  • Community Managers are expected to be role-model leaders who balance business results with people-first leadership, ensuring their communities thrive financially and culturally.

    Values & Core Competencies

    Values

  • Integrity & Honesty
  • Driven & Accountable
  • Collaborative & Inclusive
  • Highest Quality & Professionalism
  • Hospitality-First Mindset
  • Core Competencies

  • Leasing & Marketing Expertise
  • Leadership Excellence
  • Strong Interpersonal Skills
  • Effective & Compassionate Communication
  • Proactive Problem Solving
  • Financial & Operational Acumen
  • Self-Management & Adaptability
  • Work Conditions

    Standard schedule : Monday-Friday, 9am-6pm. Additional evening / weekend hours may be required during high vacancy, lease-ups, or events. Regular travel between properties and to company-wide meetings, trainings, and events.

    Background Check and Drug Screen Required

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    Community Manager • Santa Rosa, CA, US

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