Marketing Specialist

Marketing Specialist

Job Title : Marketing Specialist

Location : Minneapolis, MN Job Type : Full-time

Job Summary :

We are seeking a motivated and skilled Marketing Specialist to join our dynamic marketing team. This role is pivotal in developing and executing marketing strategies designed to increase brand awareness, drive customer engagement, and generate leads. The ideal candidate will have a passion for marketing and will be adept at utilizing both traditional and digital marketing channels to achieve measurable results.

Key Responsibilities

Develop and implement comprehensive marketing strategies to enhance brand visibility.

Conduct market research to identify trends and opportunities for growth.

Create and manage engaging content for various marketing channels including social media, email, and website.

Analyze and report on the performance of marketing campaigns, using insights to inform future strategies.

Collaborate with sales and product teams to ensure marketing alignment with business objectives.

Manage the marketing budget and allocate resources effectively across initiatives.

Skills, Knowledge and Expertise

Bachelor's degree in Marketing, Business Administration, or a related field.

Proven experience (2+ years) in a marketing role, preferably in a corporate setting.

Strong understanding of digital marketing tools and analytics.

Excellent written and verbal communication skills.

Proficiency in content management systems and marketing automation software.

Ability to work both independently and collaboratively within a team.

Benefits

Competitive salary and potential bonuses.

Health, dental, and vision insurance.

Paid time off and holidays.

Opportunities for professional development and career growth.

Supportive team environment.

About Iris Comm Lab

We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.