Senior Director, KAI-9531 Global Brand Lead

Senior Director, KAI-9531 Global Brand Lead

At Kailera, we are bold, authentic and committed to our mission of developing therapies that give people the power to transform their lives and elevate their overall health. Rooted in an entrepreneurial spirit and a team-oriented culture, we are working together to advance Kailera's mission to advance novel therapies for obesity and related conditions. We are passionate about creating an inclusive workplace that promotes collaboration, integrity, and excellence. As we expand, we seek the most talented individuals with diverse backgrounds, cultures, perspectives, and experiences to join our team.

What You'll Do :

The KAI-9531 Global Brand Lead will create Kailera's first brand and plan its launch in the highly competitive Obesity market. Working in close cross-functional collaboration with Medical Affairs, Market Access, the Product Team and others, the Senior Director will deliver market analysis and brand strategy, lead the development and execution of pre-launch / launch tactics and over time build a dedicated brand team. The role reports to the Vice President of Global Marketing.

Required location : Waltham, MA or San Diego, CA (onsite or hybrid 2-3 days per week).

Responsibilities :

• Drive market understanding by conducting deep market analysis to identify customer needs and opportunities
• Champion the needs of people with obesity within the broad Kailera organization
• Serve as a key leader within the KAI-9531 cross-functional project team
• Build the brand positioning strategy, maintain its Target Product Profile and secure cross-functional alignment to these strategic beacons
• Develop brand identity, differentiation strategy, messaging, target patient and promotional campaign for KAI-9531
• Establish our Health Care Professional (HCP) engagement strategy
• Design the Consumer strategy of KAI-9531, including prioritizing and implementing direct-to-consumer (DTC) investments, developing our Patient Service offering, leveraging digital health platforms, telehealth, or retail pharmacy channels
• Build, manage and inspire a winning brand team
• Design and oversee execution of the annual marketing plan including market research and strategic projects
• Over time, on board our US Launch Team and prepare the launch of KAI-9531
• Lead the cross-functional brand team (to be established)
• Manage Agency / Consultancy selection process and oversee their performance
• Take accountability for budget and other company resources

Required Qualifications :

Preferred Qualifications :

Education :

Benefits of Working at Kailera :

In addition to traditional benefits, we provide enhanced offerings designed to support the well-being and financial security of our team members and their families.

Salary Range : $210,000 - $270,000 USD