Associate Director, Global Market Development -US - East Coast Region

Associate Director, Global Market Development

We are recruiting for an Associate Director, Global Market Development to support the PPD FSP solutions business. In collaboration with the Senior Director of Global Market Development, the Associate Director, Global Market Development will develop strategic marketing plans for PPD FSP solutions, and corresponding functional solutions, and lead cross-functional teams to implement plans across commercial channels.

Essential Functions

• Demonstrate strong understanding of the clinical development services market, the perception and position of PPD FSP solutions vs. the competition, and the commercial goals and operational capabilities of the business to develop strategic marketing plans to meet business objectives
• Develop value propositions, messaging, and positioning documents for commercial communications
• Develop foundational commercial materials to support general selling of solutions
• Lead cross-functional teams comprised of business leaders, marketing verticals (e.g., marketing technology & operations, content marketing, account-based marketing (ABM), brand), commercial teams (e.g., account development, business development), and external marketing agencies (e.g., advertising, media, and public relations) to implement strategic marketing plans across commercial channels
• Partner with sales enablement and commercial teams to provide training on new marketing programs and drive the conversion of marketing qualified leads (MQLs) to sales qualified leads (SQLs)
• Develop marketing plan and / or campaign budgets
• Monitor marketing programs to measure performance against plan, budget, and key performance indicators, provide marketing performance updates to marketing and business leadership, and make recommendations to optimize marketing performance based on results
• Represent PPD FSP solutions at major conferences and events

Minimum Qualifications

Preferred Skills & Abilities :

Thermo Fisher Scientific is an EEO / Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.